1034 - DESIGN AND MANAGEMENT OF INNOVATION

Subject type: Mandatory

Coordinator: Núria Masferrer Llabinés

Trimester: Second term

Credits: 6

• Spanish
• English
• Catalan

Check the schedules of the different groups to know the language of teaching classes. Although the material can be in any of the three languages.

The subject has an advanced focus on innovation, and has been designed as a culmination of the previous subjects on innovation in which the basic theoretical concepts on the concept of innovation and its strategic perspective are introduced. . Thus, the subject raises the elements that must be taken into account in the implementation of an innovation management model adapted to the needs of each organization such as: the establishment of mechanisms that generate profitable innovations for the organizations of a systematized way; the detailed analysis of the conditions (social, cultural, economic and technological) that determine the processes of innovation in organizations; process planning for innovation; the management of the portfolio of innovative projects; taking advantage of innovations inside and outside the organization; the search in the public sphere of support to implement innovative systems; or the legal framework on the protection and exploitation of innovations. 

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Design the competitive strategy of the company or an innovation project and design, plan and direct innovative business models.

Develop strategies to manage costs and generate revenue that make the business model sustainable.

At the end of the course, students must be able to:

• define and identify the modalities of innovation.
• relate innovation to the strategy of organizations.
• identify the people needed and the skills required in the innovation process.
• understand the different social, cultural, economic and technological aspects that condition the processes of innovation in society and in companies.
• adapt various innovation management models to organizations. 
• create systems for generating ideas adapted to the diverse realities of each organization.
• generate a model for prioritizing innovative projects based on cost, time and profitability.

• MD1. Master class
• MD3. Presentations
• MD5. Seminars
• MD7. Case studies
• MD10 Research and reading of articles

Seminar Sessions: In the seminar sessions students, in groups of up to 4 people, will have to develop an innovation project proposed by the teacher.

The development of the work will require work outside the classroom and the student will have time for this purpose.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Topic 1: General scheme of innovation

1. Questioning and preparation of the organization

2. Permanent innovation and the forces of change in organizations 

3. The systematization of innovation management

4. General scheme of innovation

Topic 2: Profitable planning and execution of innovations

1. Systematization of innovation management: incorporating innovation into the organization

2. Development of the phases of the innovation management system

3. Generation of ideas: Technological Surveillance, Benchmarking and Competitive Intelligence

4. Planning and financing: own, private and public resources

5. Execution of projects and internal improvements.

Topic 3: Exploitation of innovations and aid for innovation

1. Intrapreneurship, Assignment or License and Spin-Offs

2. Innovation indicators

3. Public administration support programs: direct and indirect aid 

4. Certification of R & D & I projects

Topic 4: Managing innovations and their rights

1. The protection decision: intellectual rights, patents and utility and industrial models

2. Accreditation of ownership of innovations: international regulatory framework

3. The legal protection of innovations: application and procedure in the Spanish case

• AF1. Theoretical sessions
• AF2. Seminars
• AF3. Work in group
• AF5. Personal study
• AF7. Face-to-face tutorials

During the theoretical sessions materials will be provided to discuss case studies. The combination of theoretical materials and practical materials contribute to the formation of the contents of the subject. 

The seminars will consist of sessions aimed at advancing the development of group work.

Reading control: 15% (average of the grades of the 8 readings). The note of the readings is conditioned to the participation in the elaboration of a summary of one of the readings.

Group work: 35%

- Written work: 50%

- Presentation: 30%

- Seminars: 20%

Final Exam: represents 50% of the final grade. In order to be eligible for the continuous assessment, a minimum of 5 out of 10 points must be obtained in the final exam.

Recovery: If the subject is suspended (final grade less than 5) or the minimum mark of the final exam is not reached, the final exam may be taken again. The part of the continuous assessment cannot be recovered.

A student who has not applied for the first call CANNOT apply for recovery.

From BAS SOTELO, MIGUEL (Coord.) (2010): How to manage innovation. Madrid, Global Marketing.

BARBA, ENRIC (2011): Innovation. 100 tips to inspire and manage it. Barcelona, ​​Bedside Books.

CASTILLO, DAVID. and CRESPO, PATRICIA (2011): 'The financing of business innovation', Revista de Contabilidad y Dirección, Vol. 12, pp. 145-164.

MORRIS, LANGDOM (2006): Permanent Innovation. Ackoff Center for Advancement of Systems Approaches.

CIDEM (2012): Project management. Collection of guides for innovation and business development. Barcelona, ​​Center for Innovation and Business Development (Generalitat de Catalunya).

OECD (2006): Oslo Handbook: A guide to collecting and interpreting data on innovation. Paris, OECD.http://innocamaras.camara.es/actualidad/repositorio-y-publicaciones/manuales-guias-y-documentos