General information


Subject type: Optional

Coordinator: Enric Camón Luis

Trimester: First term

Credits: 4

Teaching staff: 

Albert Rof Bertrans

Teaching languages


  • English

Skills


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study

Specific skills
  • E5_Analyze business contexts, identify markets and customers and establish marketing strategies through the use of advanced and innovative techniques.

     

  • E10_Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • E12_Generate strategic skills by considering the operating environment as a project and establishing long-term, large-scale guidelines

     

  • E13_Create connections between people, collaborators and companies, putting people in contact who under normal circumstances would not match.

     

General competencies
  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

Transversal competences
  • T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk

     

Description


How will you make a living in 2-3 years? What would you like to be doing on a day like today?

Visualize your ideal future career and lifestyle and design your personal plan to achieve it.

Contents


1. SELF-KNOWLEDGE; ADN TO SET THE APPROPRIATE CAREER AND LIFESTYLE GOALS.

- What are my strong points?

- And the weak points? - What are my talents?

- What are my strengths?

- Where do I belong?

- What is my contribution?

2. OPPORTUNITIES ALIGNED TO MY RESOURCES AND ABILITIES; THE "PERSONAL SWOT".

- Diagnosis and realism.

- Detection of realistic opportunities.

3. MY UNIQUE VALUE PROPOSAL: “MY PERSONAL VALUE CURVE”.

- What makes me unique and different?

- What are my points of differentiation?

4. MY PERSONAL CANVAS BUSINESS MODEL.

- How will I earn money?

5. MY PERSONAL STRATEGIC AND ACTION PLAN FOR SUCCESS.

- Issues Analysis.

- Targets.

- Strategies.

- Actions.

- Timing.

- Budget

- P&L.

Evaluation system


Individual work ("personal" plan): 80%

 

Exam: 20%

 

The exam at the end of the term accounts for 20% of the grade, with a minimum grade of 4.0 points being necessary to make an average, and the remaining 80% will be formed from the preparation and presentation at an individual level of a plan" personal", consisting of:

 

  • Written document of 15-20 pages.

 

  • 5' personal plan explanatory video.

 

In recovery, the final test will be taken, which will count for 50% of the final grade, and additionally, on the same day of the final test, the "personal" plan must be submitted, with a written document of 15-20 pages and the link to the explanatory video of the 5' personal plan, counting 50% of the final grade.

 

A student who has not applied for the first call CANNOT apply for recovery.

REFERENCES


Basic

Business Model You. (2012). Business Model You. https://businessmodelyou.com/

Clark, T., Osterwalder, A., Pigneur, Y., Borgeaud, E., Smith, A., & Papadakos, T. (2012). Business model you. Pearson France.

Complementary

Buckingham, M., & Coffman, C. (1999). First, break all the rules: what the world's greatest managers do differently. Simon & Schuster.

Handy, C. (2003). The elephant and the flea. Harvard Business School Press; London.

Heath, C., & Heath, D. (2013). Decisive: How to Make Better Choices in Life and Work. Crown Business.