What are you looking for?
B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study
E5_Analyze business contexts, identify markets and customers and establish marketing strategies through the use of advanced and innovative techniques.
E10_Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.
E12_Generate strategic skills by considering the operating environment as a project and establishing long-term, large-scale guidelines
E13_Create connections between people, collaborators and companies, putting people in contact who under normal circumstances would not match.
G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking
T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk
How will you make a living in 2-3 years? What would you like to be doing on a day like today?
Visualize your ideal future career and lifestyle and design your personal plan to achieve it.
1. SELF-KNOWLEDGE; ADN TO SET THE APPROPRIATE CAREER AND LIFESTYLE GOALS.
- What are my strong points?
- And the weak points? - What are my talents?
- What are my strengths?
- Where do I belong?
- What is my contribution?
2. OPPORTUNITIES ALIGNED TO MY RESOURCES AND ABILITIES; THE "PERSONAL SWOT".
- Diagnosis and realism.
- Detection of realistic opportunities.
3. MY UNIQUE VALUE PROPOSAL: “MY PERSONAL VALUE CURVE”.
- What makes me unique and different?
- What are my points of differentiation?
4. MY PERSONAL CANVAS BUSINESS MODEL.
- How will I earn money?
5. MY PERSONAL STRATEGIC AND ACTION PLAN FOR SUCCESS.
- Issues Analysis.
- Targets.
- Strategies.
- Actions.
- Timing.
- Budget
- P&L.
Individual work ("personal" plan): 80%
Exam: 20%
The exam at the end of the term accounts for 20% of the grade, with a minimum grade of 4.0 points being necessary to make an average, and the remaining 80% will be formed from the preparation and presentation at an individual level of a plan" personal", consisting of:
In recovery, the final test will be taken, which will count for 50% of the final grade, and additionally, on the same day of the final test, the "personal" plan must be submitted, with a written document of 15-20 pages and the link to the explanatory video of the 5' personal plan, counting 50% of the final grade.
A student who has not applied for the first call CANNOT apply for recovery.
Business Model You. (2012). Business Model You. https://businessmodelyou.com/
Clark, T., Osterwalder, A., Pigneur, Y., Borgeaud, E., Smith, A., & Papadakos, T. (2012). Business model you. Pearson France.
Buckingham, M., & Coffman, C. (1999). First, break all the rules: what the world's greatest managers do differently. Simon & Schuster.
Handy, C. (2003). The elephant and the flea. Harvard Business School Press; London.
Heath, C., & Heath, D. (2013). Decisive: How to Make Better Choices in Life and Work. Crown Business.