TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Optional

Coordinator: Enric Camón Luis

Trimester: Second term

Credits: 6

Teaching staff: 

Alexandra Mason Llorente
Ester Bernadó Mansilla 
Xavier Soldevila Moliner 

Teaching languages

  • Catalan

The materials can be in Spanish or English.

Skills

Basic skills

  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues

     

Specific skills

  • E13_Create connections between people, collaborators and companies, putting people in contact who under normal circumstances would not match.

     

  • E15_Collect and interpret significant data to make judgments that include a reflection on relevant issues in the business field and be able to prepare a document that allows the transmission of information or an innovative business proposal.

     

  • E16_Communicate properly orally and in writing in at least one third foreign language

     

General competencies

  • G1_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

  • G3_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace

     

Transversal competences

  • T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk

     

  • T1_Communicate properly orally and in writing in the official languages ​​of Catalonia

Description

Knowing how to communicate and make ourselves understood is crucial in the business environment, whether explaining the balance sheet, the financial plan of a new company, the marketing plan we have designed or the communication proposal for the next marketing campaign Christmas

This subject aims to provide practical tools for both written and oral communication of the different business project models, as well as introducing the student to the main models of negotiation and group debate. 

Contents

Block 1: Written communication in the business field

  • Argumentation: discourse of characteristics and benefits
  • Conclusions: Tools for synthesis in written communication
  • Making written discourse tangible: use of visual resources and visualization of the written document.
  • Drafting of economic-financial documents for the company

Block 2: Oral communication:

  • Models of oral communication:
    • The harangue or motivational speech
    • impromptu speech
    • prepared speech
  • Oratory: oral speech techniques
  • Semiotics in oral discourse.

Block 3: Negotiation and group discussion

  • Diplomacy and business negotiation models
  • Group Debate Models

Evaluation system

Assessment

Percentage

SE2. Individual and/or group work: punctual deliveries. Complete content and adjusted to the requested elements. Quality in presentation

30%

SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members

40%

SE4. Exam: Development of ideas applied to learned concepts

30%

 

The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies.

It is necessary to have delivered and scored all the activities of the quarter in order to be able to appear in the exam.

A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.

REFERENCES

Basic

Duarte, Nancy (2008). Slide: ology: The art and science of creating great presentations (Vol. 1). Sevastopol: O'Reilly Media.

Olier, Jose I. (2017). Elaboration and presentation of economic-financial reports and "reporting". Center for Financial Studies.

Zinsser, William K. (2001). On writing well: The classic guide to writing nonfiction. Quill/A Harper Collins Books.

Complementary

Nguyen, Kenny; Murillo, Gus; Jones, Luke & Killeen, Robert. (2017). Memorable presentations: Create unique experiences that captivate your audience. Editions Urano.

Faber, Adele; Mazlish, Elaine & Fors, Gemma (2013). How to Talk So Your Children Listen and How to Listen So Your Children Talk. Medici Publishing. 2nd edition

Beckett, D. (2019) Pitch to Win: The Tools That Help Startups and Corporate Innovation Teams Script, Design, and Deliver Winning Pitches

Handley, Ann. (2014). Everybody writes: your go-to guide to creating ridiculously good content. John Wiley & Sons.