TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Enric Camón Luis

Trimester: Third term

Credits: 6

Teaching staff: 

Miguel Guillén Burguillos
Eloi Serrano Robles 

Teaching languages

  • Catalan

Skills

Basic skills

  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences

     

Specific skills

  • E2_Define company policy in international environments and permeate a global and international dimension to business

     

  • E11_Analyze and properly assess the scientific-technological and economic environment, both to seek innovative opportunities and to establish the necessary processes to adapt the organization to this environment.

     

  • E16_Communicate properly orally and in writing in at least one third foreign language

     

General competencies

  • G1_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

Transversal competences

  • T1_Communicate properly orally and in writing in the official languages ​​of Catalonia

Description

Since the industrial age the integration of markets and factors has not stopped growing, it is what is known as globalization. In this process, companies have seen how the factors that determine their competitiveness go beyond the national level. In this sense, internationalization has become an increasingly widespread and accepted strategy by companies. This subject aims to study, both from a theoretical and applied point of view, how to deal with the internationalization of the company. However, a topic related to the distribution of the value chains of companies at the international level and an analysis of the role of the COVID in this strategy is included.

Contents

1. Economic globalization (2 weeks)

a. Concept and consequences

b. International organizations (global governance)

- OECD

- WTO

- Regional economic integration (European Union, NAFTA, ASEAN)

c. The company in a globalized environment

d. Globalization debate: advantages and disadvantages

 

2. The impact of innovation in a global economy (4 weeks)

a. National and international innovation systems: policies and helix models

b. Paradigmatic case study of contemporary innovation systems

- Silicon Valley (United States)

- South Korea

- Zhongguancun (China)

- IT cluster Rhine-Main-Neckar (Germany)

- Paris-Saclay (France)

- Oxford Science Park (United Kingdom)

- 22@, Barcelona Science Park Barcelona (Spain)

c. Index that measures the innovation of countries/regions

- European innovation scoreboard (EIS) and Regional Innovation Scoreboard (RIS)

- Global Innovation Index (WIPO)

- International Innovation Index (Boston Consulting Group)

- Practical application of global innovation indices

 

3. Internationalization of the company (4 weeks)

a. The company in a globalized environment: adaptation mechanisms

b. Theories of business internationalization

c. General framework of international business: Elements to design the internationalization strategy

d. Import strategy

e. Export strategy

f. The direct investment option

g. International value chains

h. international law

Evaluation system

Continuous assessment (50% of the final grade)

- Three individual activities based on case studies (30% of the final mark, in which each activity counts for 10%).

- Two individual theoretical partial exams (20% of the final grade, in which each exam counts for 10%).

Final exam (50% of the final mark)

- During the exam period of the term, the final exam of the subject will take place, which will have a weight of 50% in the final grade. A minimum grade of 5 (out of 10) is required to average the continuous assessment activities. Those students who do not reach grade 5 will have to take the make-up exam.

Recovery

- You can only recover the 50% corresponding to the final exam (you must get a 5 out of 10 in the exam to average with the continuous assessment grades). Continuous assessment activities (done during the term) are not recoverable.

- A student who has not appeared in the first call cannot appear in the recovery.

REFERENCES

Basic

Garcia, Gloria (2012). Internationalization strategies of the company. How to do international business. Ed. pyramid

Ramírez Gómez, Salvador (2014). Lessons in International Taxation. Technologies

Complementary

Schmid, Stefan (2018). Internationalization of Business. Cases on Strategy Formulation and Implementation. Springer International Publishing

Stiglitz, Joseph E. (2022). Unrest in globalization. taurus

European Commission, Directorate-General for Research and Innovation, Hollanders, H. (2023). European Innovation Scoreboard 2023. Publications Office of the European Union. https://data.europa.eu/doi/10.2777/119961