TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Maria Armiñana Maristany

Academic year: 2024

Teaching course: 3

Languages ​​of instruction

  • Catalan

Competencies / Learning Outcomes

Basic skills

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

Specific skills

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.

Presentation of the subject

The subject is designed to learn how to organize a tourism company in a transversal way and how, subsequently, to compete in a tourism product market. The subject is very practical and is based on the application of the knowledge obtained during the several years in addition to new information to improve the administration of tourist companies.

The classroom (physical or virtual) is a safe space, free of sexist / misogynistic, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

1. Business administration

2. Customer / User

3. Market research

4. Advertising

5. Production and price

6. Business accounting

7. Simulator

Activities and evaluation system

Continuous assessment (70%)

               Seminars (20%)

               Simulator grade (20%)

               Microsimulators (10%)

               Final presentation (20%)

An extra mark may be obtained at the teacher's discretion in the awards for performance in the simulator.

Final evaluation (30%)

A minimum score of 5 points out of 10 must be obtained in the final exam: this exam will consist of different assessment parts and a minimum score of 4 must be obtained in each of these parts and that the average mark of the marks of the different parts is at least 5 points.

 

Recovery test

· The grade of the continuous assessment will be saved and cannot be retrieved. Only the final exam can be recovered.

· To recover the grade of the final exam, students who are in the following situations may take the recovery test:

a. If the average of the final exam is approved but less than 4 has been obtained in any of the parts, the part or parts with less than 4 must be recovered.

b. If the final exam average is suspended, all parts below 5 points must be retaken.

· Just as in the ordinary assessment, the final grade remaining from the final exam after the recovery must be at least 5 points to pass.

· A student who has not appeared for the first exam call CANNOT appear for the recovery.

 

Repeat students

Repeat students can choose during the first week of the course between taking the normal route or the seminars corresponding to the continuous assessment (20% of the grade) and the final (80% of the grade). If they do not say anything during the first week of the course, it is understood that they will follow the continuous assessment like the rest of the students.

REFERENCES

Basic


 

Evans, Nigel (2015). Strategic management for tourism, hospitality and events (2nd Ed). Routledge.

 

 

 

Gallego Águeda, Mari Ángeles and Casanueva Rocha, Cristóbal (2016). Management and Organization of Tourism Companies (2nd Ed.). Editorial Pirámide.

Garcia Isa, Isabel (2018). Organization of Tourist Companies. Editorial Synthesis.

 

Complementary

Casanueva Rocha, Cristóbal and Gallego Águeda, Mari Ángeles (2012). Tourism companies and organizations (3ªEd.). Editorial Pirámide.

Jones, Gareth R. (2008). Organizational theory: design and change in organizations (5ª Ed). Pearson Education.

Roberts, John (2006). The modern company: organization, strategy and results. Antoni Bosch editor.