TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 4

Teaching staff: 

Alvar Sáez Puig

Academic year: 2024

Teaching course: 3

Languages ​​of instruction

  • Catalan

Competencies / Learning Outcomes

Basic skills

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.

Presentation of the subject

The main objective of the subject is to promote innovation in the design of facilities for leisure and tourism at a stage characterized by strong changes in the sector. New types of tourism have emerged due to the emergence of new communications and transport technologies in an increasingly globalized world. At the same time, new generations of tourists with more sophisticated consumption habits mean that the design of traditional facilities is often obsolete today. It is for this reason that the subject develops a methodology to be able to design and implement facilities that adapt to new trends based on experimentation and Design Thinking.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

Topic 1. Innovation in the tourism sector

1.1. The importance of innovating in tourism

1.2. Methodologies for innovation in tourism 1.3. Case studies

 

Subject 2. The new tendencies in the consumer of tourism

2.1. Identification of customers' tourist experiences

2.2. Main characteristics of consumers

2.3. Market segmentation and consumption profiles

 

Subject 3. Design thinking (DT) for the development of tourist products

3.1. Concept of DT

3.2. Pillars of the DT

3.3. DT-based innovation process

3.4. Examples

3.5. Product / service design applying the DT methodology

Activities and evaluation system

The evaluation will take into account the following aspects with the weights indicated:

10% Participation in the classroom.

20% Group work presentations.

40% Group work. It is necessary to get a grade equal to or higher than 5 in the final delivery of the project to pass the subject.

30% Final exam.

 

It is necessary to get a grade in the exam equal to or higher than 5 to pass the subject. There will be a recovery at the start of the second trimester. Only the exam will be made up. For the group project and the participation part in the classroom, the grade of the continuous assessment will be maintained.

REFERENCES

Basic

García, Maria Isabel; Fernandez, Yolanda. and Zofio, José Luís. (2000). "The Culture and Leisure Industry in Spain". Author Foundation. Madrid

Madariaga Aurora (2008). "Keys to leisure access for all citizens", in Mª. J. Monteagudo (ed.) The leisure experience: a scientific view from leisure studies (pp. 287-316). Leisure Studies Documents, 35. Bilbao: Universidad de Deusto.

San Salvador Del Valle, Roberto (2000). "Leisure policies. Culture, tourism, sport and recreation". Leisure Studies Documents, 17. Bilbao: Universidad de Deusto.

Complementary

Alvarez Sousa, Antonio (1994). "Tourist leisure in advanced industrial societies". Bosch. Barcelona

Madariaga Aurora and Cuenca, Jaime (eds.). (2011). "The values ​​of leisure: change, shock and innovation." Leisure Studies, 43. Bilbao: University of Deusto.

Ruskin, Hillel (2000). Human development and leisure education. ADOZ, Bulletin of the leisure documentation center, 19, 13-17.

 

San Salvador Del Valle, Roberto (2004). The leisure experience. ADOZ, Journal of leisure studies, 28, 9-11.

Tezanos, Jose Felix. (2006). The new leisure societies. In Topics for Debate, nº 141-142. The future of leisure and tourism (August September), pp.39-42.