TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 4

Teaching staff: 

Jordi Bernal Fiego

Academic year: 2024

Teaching course: 3

Languages ​​of instruction

  • Catalan

Catalan Spanish. Some additional resources in English.

Competencies / Learning Outcomes

Basic skills

  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study

     

  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues

     

Specific skills

  • E8_Managing different types of tourism entities by defining objectives, strategies, commercial policies and managing financial resources

General competencies

  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace

     

Transversal competences

  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange

     

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk

     

  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.

Presentation of the subject

The societies of the countries in our geographical and economic environment are experiencing - and will continue to do so in the coming years - significant transformations in work and leisure models. In general, leisure time and the needs to manage our well-being are expected to increase, in all societies, but particularly in those with a greater level of social and economic development. This reality invites us to anticipate in detail the most likely forces or drivers that will drive these changes, to imagine plausible scenarios and to detect new business opportunities in the field of leisure and leisure that may not be sufficiently obvious at the moment or at all they just start to sense each other.

 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

  1. Work and leisure models and their historical and future evolution. New trends and models in leisure and wellness experiences, beyond traditional tourist experiences.
  2. Demographic perspectives. New models of target audience. The growing role of the “senior” segments.
  3. Impact of the climate and energy emergency on the new models of leisure and well-being
  4. How to distinguish trend modes. Some innovative tools for foresight and future scenarios.
  5. How do consumers make decisions? Theoretical and applied concepts of Consumer Neuroscience and Neuromarketing. Irrational decisions and their importance in purchasing processes. Importance of gender and age factors. Neurosegmentation by gender and age.
  6. Technological trends with an impact on leisure experiences: Applied Artificial Intelligence, Augmented Reality, Metaverse, IoT, Machine Learning and Blockchain.
  7. Current and future markets and categories in leisure and wellness
  8. Identification of new business models in leisure and well-being. Engines of change

 

Activities and evaluation system

The final mark of the subject will be made up of the sum of different continuous assessment activities, organized in 3 blocks:

a. Individual active participation. 6 Case study and example finding tasks and 1 short midterm test (30%)

b. Simple, group practical work showing the application of the concepts worked on in an innovative wellness business model (40%)

c. Final exam (30%)

Requirements to pass:

- an average equal to or higher than 5 in the joint calculation of the three blocks

- a mark equal to or higher than 3 in the block of individual active participation

- a grade equal to or higher than 5 in the final exam. Important: only the final exam can be recovered.

REFERENCES

Basic

Puertas, Xavier (2007). Leisure management in the tourism field. Editorial Synthesis.

Smith, M. & Puczko, L., (2009) Health and wellness tourism, Amsterdam; Boston; London: Elsevier/Butterworth-Heinemann.

The Global Wellness Economy: Looking Beyond COVID (2021) Global Wellness Institute https://globalwellnessinstitute.org/

Complementary

Bauman, Zygmunt (2003). Liquid modernity. Editorial of the Economic Culture Fund.

Turiel, A. (2022) Without energy: a small guide to the great decline. alphabet

https://globalwellnessinstitute.org/

https://www.researchgate.net/publication/306321621_Sensorization_to_Promote_the_Well-Being_of_People_and_the_Betterment_of_Health_Organizations

https://www.worldleisure.org/