TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Jordi Oller Nogués

Teaching languages

  • Catalan

Skills

Basic skills

  • B1_Students have demonstrated and understood knowledge in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects involving knowledge from the forefront of their field of study

     

  • B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

     

Specific skills

  • E9_Work in different cultural media, providing solutions to the different problems that arise

General competencies

  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G3_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace

     

  • G2_Be able to generate ideas and solve problems, both individually and collectively

Transversal competences

  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange

     

  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk

     

  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.

Description

Study of the business strategy to learn to consider the possible actions of the tourist company and to be able to determine the competitive advantages of the tourist destinations.

 

Note: The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

Topic 1. Business strategy

  1.1 Concept of strategy

         1.2 Concept of competitive market

Topic 2. The environment

   2-1 Concept of threat and opportunity

         2-2 Concept of strong point and weak point

      Topic 3. The microenvironment

           3-1 Strategy Triangle Concept

           3-2 Value Added Concept

           3-3 Concept of competitive advantage

           3-4 Concept of differentiation: Blue ocean strategy

           3-5 Porter's Value Chain Concept applied to International Tourism

      Topic 4. The macroenvironment

          4-1 PEST Analysis Concept 

          4-2 Relationship between macro and micro-environment

     Item 5. Segmentation and Positioning

          5-1 Segmentation concept 

           5-2 Positioning Concept

     Item 6. Strategic alliances and growth

           6-1 Concept of strategic alliance 

           6-2 Concept and classification of forms of growth

Evaluation system

The evaluation of the subject will be based on:

An exam, at the end of the term, which will account for 50% of the grade. The final mark of the exam must be at least 5 points to pass.

The preparation of a practical work (broken down into several activities) where the student will demonstrate their ability and ability to design and implement strategies in companies, organizations and tourist destinations. 40% of the grade.

10% Attendance at conferences, lectures and / or other activities.

Recovery. In the event that a student has failed, he / she will be able to go to the recovery, but only for those parts that he / she has not passed (except for 10% of the attendance at days that cannot be recovered), keeping the percentages mentioned on the final note.

REFERENCES

Basic

Conley, Chip (2017). PEAK: How Great Companies Get Their Mojo from Maslow. Revised and Updated. 2nd Edition. New York: John Wiley & Sons

Oller Nogués, Jordi (1997). "Creation and improvement of Tourist Companies". Bilbao. Ed. god

Oller Nogués, Jordi. (2024). Slide notes created by PhD. Jordi Oller and Nogués, available in the virtual campus.

Complementary

Metaverse beyond the hype
International Journal of Information Management. (s.d.). Retrieved September 2 2022, from https://doi.org/10.1016/j.ijinfomgt.2022.102542

Tourism, the SDGs (Sustainable Developments Goal) and partnerships
Journal of Sustainable Tourism.(sd). Retrieved September 2 2022, from
https://doi.org/10.1080/09669582.2021.1982953

The Basics of Tourism Market Segmentation

THR. (sd). Retrieved September 2 2021, from https://www.thr.es/en/basics-of-tourism-market-segmentation

Johnson, Gerry and Scholes, Kevan (2006). "Strategic Direction. Analysis of the strategy of organizations". Madrid Ed. Prentice Hall.