TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Joan Sorribes Sánchez

Academic year: 2024

Teaching course: 3

Languages ​​of instruction

  • English

The content of the subject can also have parts in Catalan and Spanish.

Competencies / Learning Outcomes

Basic skills

  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study

     

  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues

     

Specific skills

  • E8_Managing different types of tourism entities by defining objectives, strategies, commercial policies and managing financial resources

General competencies

  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace

     

Transversal competences

  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange

     

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk

     

  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.

Presentation of the subject

The subject is designed to learn how to organize a tourism company in a transversal way and how, subsequently, to compete in a tourism product market. The subject is very practical and is based on the application of the knowledge obtained during the several years in addition to new information to improve the administration of tourist companies. 

The classroom (physical or virtual) is a safe space, free of sexist/misogynist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from others.

Contents

  1. Business administration
  2. Customer / User
  3. Market research
  4. Advertising
  5. Production and price
  6. Business accounting
  7. Simulator

Activities and evaluation system

Continuous assessment (60%)

  • Seminars (where attendance is mandatory): 30%
  • Simulator grade: 30%

Final evaluation (40%)

  • Final test: 20%
  • Organization report: 20%

REFERENCES

Basic

Casanueva Rocha, Cristóbal and Gallego Águeda, Mari Ángeles (2012). Tourism companies and organizations (3ªEd.). Editorial Pirámide.

Evans, Nigel (2015). Strategic management for tourism, hospitality and events (2ª Ed). Routledge.

Gallego Águeda, Mari Ángeles and Casanueva Rocha, Cristóbal (2016). Management and Organization of Tourism Companies (2nd Ed.). Editorial Pirámide.

Complementary

Garcia Isa, Isabel (2018). Organization of Tourism Companies. Editorial Synthesis.

 

Jones, Gareth R. (2008). Organizational theory: design and change in organizations (5ª Ed). Pearson Education.

Robbins, Stephen P. and Judge, Timothy A. (2011). Organizational behavior (15th Ed.). Hoboken.

Roberts, John (2006). The modern company: organization, strategy and results. Antoni Bosch editor.