What are you looking for?
B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences
B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy
E5_Analyze business contexts, identify markets and customers and establish marketing strategies through the use of advanced and innovative techniques.
G1_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge
T1_Communicate properly orally and in writing in the official languages of Catalonia
This course seeks to familiarize with the basic concepts of Marketing, the acquisition of basic knowledge for the analysis of the environment and the market, the knowledge of the main models of consumer behavior, and the knowledge of the main marketing tools of those that the company has to market its products and services.
1. Introduction to Marketing
2. Strategic Management and Marketing
3. Commercial Research
4. Consumer Behavior
5. Strategic Marketing
6. The Product
7. The Price
8. Communication
9. Distribution Policy
10. Commercial Strategies
Important:
Activities not delivered by the scheduled dates will be considered not delivered and a grade of 0 will be assigned.
In the make-up period, the final exam can only be made up if it was taken and failed.
A student who has not appeared in the first call CANNOT appear in the recovery.
If you do NOT pass the subject, the results of the continuous assessment will not be saved for the next year.
Kotler P, Armstrong G. (2018). Marketing principles. PRENTICE HALL.
Knight, P. (2016). Nunca Te Pares: Autobiography. Vintage Spanish.
Levitt, SD, & Dubner, SJ (2020) Freakonomics (Spanish Edition). B from Pocket.