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Check the schedules of the different groups to know the language of teaching classes. Although the material can be in any of the three languages.
B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences
B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy
E5_Analyze business contexts, identify markets and customers and establish marketing strategies through the use of advanced and innovative techniques.
G1_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge
T1_Communicate properly orally and in writing in the official languages of Catalonia
This course seeks to familiarize with the basic concepts of Marketing, the acquisition of basic knowledge for the analysis of the environment and the market, the knowledge of the main models of consumer behavior, and the knowledge of the main marketing tools of those that the company has to market its products and services.
1. INTRODUCTION TO MARKETING
2. STRATEGIC MANAGEMENT AND MARKETING
3. COMMERCIAL RESEARCH
4. CONSUMER BEHAVIOR
5. STRATEGIC MARKETING
6. THE PRODUCT
7. THE PRICE
8. COMMUNICATION
9. DISTRIBUTION POLICY
10. COMMERCIAL STRATEGIES
Important: all activities not delivered on the dates and with the required requirements will be considered as "not delivered" and a grade of 0 will be assigned.
In the recovery period there is only option to retake the final exam if the student did present and failed.
A student who has not applied for the first call CANNOT apply for recovery.
In case of NOT passing the subject, no result of the continuous activities for the next academic year will be saved.
Kotler, Philip; Keller, Kevin (2014). Marketing Management. Pearson Education. Prentice-Hall.
SANTESMASES Mestre, M. (2010): Marketing: Concepts and strategies
Kotler, P. & Armstrong G. (2012) Principles of Marketing, 14th Edition. Prentice-Hall Pearson
Kotler, Philip, Kevin Lane Keller, Malcolm Goodman, Mairead Brady, and Torben Hansen. 2019. Marketing Management (European Edition). Harlow: Pearson Education.
Edgar, Alison. 2018. Secrets of Successful Sales. St Albans: Panoma Press. Copyright.