TecnoCampus Foundation
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University Business
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General information

Subject type: Optional

Coordinator: Enric Camón Luis

Trimester: First term

Credits: 4

Teaching staff: 

Victor Jordan Vallverdu

Academic year: 2024

Teaching course: 4

Languages ​​of instruction

  • Catalan

Introduction to Sports Management it is a taught subject in Catalan. The presentations and teaching resources provided during the course, as well as the recommended work materials, can be in any of the following languages: Catalan, Spanish i English.

Semi-face-to-face subject

Presentation of the subject

Introduction to Sports Management is an essential subject for students who wish to understand the fundamentals of administration and management in the sports context. This subject combines theory and practice to provide a comprehensive view of the sector. Through 4 ECTS distributed over the course of a term, students will explore in a semi-face-to-face manner key aspects such as the strategic planning, event management, sports marketing or sponsorships, others.

The classes have presentations and teaching resources in Catalan, Spanish and English, facilitating access to a wide range of content and international perspectives. The main objective of the course is to train students in skills needed to manage sports organizations and projects, developing both their theoretical knowledge and their practical skills.

In addition to the theoretical sessions, the subject includes practical workshops, case studies and participation in collaborative projects, thus encouraging teamwork and critical thinking. Students will also learn about the current trends in sports management and how these influence the sector at a global level.

To take this subject, it is recommended to have a prior interest in the world of sports and a basic level of digital skills. This course prepares students to face the challenges of sports management with a solid foundation and innovative vision.

Contents

  1. Introduction to the World of Sports Management
  2. The Principles of Sports Governance
  3. The Key Elements of Sports Strategy
  4. The Importance of Sports Marketing
  5. Generation and management of content on Social Networks.
  6. The Key Elements of Sports Sponsorship
  7. "How to Organize a Sports Event

Activities and evaluation system

The subject combines activities and continuous assessment work, both individual and group, as well as the completion of assessment tests. 

Summary of the evaluation system:
- Continuous Assessment (CA) 60%
- Exam (EX) 40%

  • To pass the subject, it is obligatory carry out all assessment activities and you need to approve one final exam validation of the fundamental contents of the subject.
  • To pass the subject you need to get one average grade equal to or higher than 5 in the final note.
  • To be able to average, it is mandatory to pass the final exam with a minimum grade of 5.
  • there is one recovery exam in case of failing the final exam. A student who has not appeared for the first examination call cannot appear for the retake.
  • It is not possible to recover the grades of continuous assessment tasks, that is, only the final exam can be recovered.
  • La making up the exam does not help to raise the grade.
  • It will be susceptible to suspense that work or exam where any is detected irregularity regarding the authenticity of the authorship.