General information

Subject type: Mandatory

Coordinator: Núria Masferrer Llabinés

Trimester: Third term

Credits: 6

Teaching staff: 

Eloi Serrano Robles
Anna Maria Vidal Cardona 
Maria Del Roser Alvarez Klee 
Valeria Bernardo 

Teaching languages

  • Catalan
  • English

Check the schedules of the different groups to know the language of teaching classes. Although the material can be in any of the three languages.


Basic skills
  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences


Specific skills
  • E2_Define company policy in international environments and permeate a global and international dimension to business


  • E11_Analyze and properly assess the scientific-technological and economic environment, both to seek innovative opportunities and to establish the necessary processes to adapt the organization to this environment.


  • E16_Communicate properly orally and in writing in at least one third foreign language


General competencies
  • G1_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

Transversal competences
  • T1_Communicate properly orally and in writing in the official languages ​​of Catalonia


Since the industrial age the integration of markets and factors has not stopped growing, it is what is known as globalization. In this process, companies have seen how the factors that determine their competitiveness go beyond the national level. In this sense, internationalization has become an increasingly widespread and accepted strategy by companies. This subject aims to study, both from a theoretical and applied point of view, how to deal with the internationalization of the company. However, an issue related to the distribution of companies' value chains at the international level and an analysis of the role of COVID in this strategy are included.

Learning outcomes

  • Understand and evaluate globalization, its scope and its consequences and the importance of internalization in business competitiveness.
  • Evaluate the factors that make it convenient to operate in other locations and the different ways in which the company has to internationalize.
  • Planning the process of internalizing a company.
  • Understand the main challenges that a company must face in the International context.
  • Know the basic legal instruments that affect international trade.

Working methodology

Theoretical Sessions

MD1.Master classes. Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

Guided learning

MD7. Case study. Dynamics that part of the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.



Content of the Company Part

1. Introduction to the internationalization of the company. In this section we talk about the need to understand how globalization is a phenomenon that surrounds the company and to apply the elements of analysis to minimize its impact.

2. General framework of international business. At this point we study the elements that can condition the company's internationalization strategy.

3. Theoretical Framework of Internationalization. We emphasize the different theories that explain the internationalization of the company.

4. The Import Strategy. In this section we study how the company has to face a process of internationalization via imports.

5. The Export Strategy. Here we study the elements that determine the internationalization strategy via export and how to deal with commercial entry into new markets.

6. The option of direct investment. In this section we emphasize the elements that condition the establishment of a company in a foreign economy

7. International value chains, challenges facing COVID


The content of the right part is structured in 3 basic topics


Basic concepts for non-lawyers.

The sources of international law


The concept of double taxation and measures to correct it

Taxation of rent and community planning

VAT in international operations

PART 3.- Basic legal principles of international contracting

La lex mercatoria and the incoterms: their legal value

Jurisdiction to resolve disputes arising from contracts

The law applicable to international contracts

Special reference to contracts for the sale and purchase of goods

      The Vienna Convention on the International Sale of Goods

Brief reference to online consumer contracts


Learning activities

Theoretical classes.

Analysis, by the student, of a case of internationalization. It will include the adequacy of the chosen company with the theoretical framework explained in class.

Commentary on specific and unique cases of internationalization.

Commentary on news published in the media in relation to the internationalization of the company.

Viewing videos about specific cases.

3 Conferences by renowned experts in the different fields of business internationalization.

Evaluation system

For the evaluation of the subject will take into account:

Management share 70%

  • at the end of each topic there will be a revision test, all the texts represent 14% of the final grade.
  • at the end of each lecture the student will have to answer some questions, this part will count 21%
  • the result obtained in a final exam (35%), it is necessary to achieve at least a 4 out of 10 to be able to make the average of the continuous evaluation.

The 30% share of law

This 30% is divided into 15% which will be the final exam.

It is necessary to reach the minimum mark of 4 in the exam to add to the practical part 15% of the practical part distributed as follows:

Attendance and realization of exercises in the classes of seminar that will be the ones that will realize of face-to-face way in small groups. The activity will be done in class but the delivery will be online 5% Activity to be done in groups 

Review test at the end of each section of the syllabus 5% completed online.

Individual activity: Attendance and work on the conference to be given by a Professional working in the field of international organizations with the capacity to influence the legislation and jurisprudence on international trade (CJEU, European Commission or similar) 5% Individual activity



Only the 50% corresponding to the final exam can be recovered (you will need to obtain a 4 out of 10 in the exam to average with the continuous assessment marks). Neither group work nor class activities are recoverable.

A student who has not applied for the first call CANNOT apply for recovery.



Garcia, G (2012) “Business internationalization strategies - How to do international business”. Editorial Pirámide.

Ramírez Gomez Salvador “Lessons in International Taxation”, TECNOS, 2014