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Classes taught in Catalan. Materials in Catalan, Spanish and English.
E10_Apply processes, methods and techniques to develop creativity and innovation in audiovisual production, multimedia development and video game programming
E12_Planning business strategies related to the economic and social phenomena typical of the welfare society and the digital entertainment industry. Turn ideas into actions in a creative and innovative way
E19_Creation, administration and management of audiovisual companies in their industrial structure of production, distribution and exhibition
T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources
The subject of Entrepreneurship and Innovation, together with that of Economics and Business Administration, form a compact subject that aims to train students to work in the current business environment, characterized by a high level of competition, strong innovation and a need for professionals with initiative and drive.
It is an eminently practical training subject that focuses on the core competencies of entrepreneurship/innovation, according to what is gathered from research and current practice in this field.
By passing the subject, the student must achieve a good level in skills such as: i) alertness (ability to detect and identify opportunities), ii) creativity (ability to respond to opportunities in an original way), and iii ) personal initiative (ability to carry out the solution autonomously by mobilizing the necessary resources to achieve it).
Entrepreneurial/innovative competence is essential in the training of higher education students, according to what is established by the current European University Framework (Entrecomp Framework/EU) and what regulates the MECES2 level (Ministry of Universities). In this sense, graduates are expected to have initiative, creativity and autonomy to develop, either from within an already established organization (as an intrapreneur), or by creating their own initiative (as conventional entrepreneurs or as social entrepreneurs).
1 ECTS credits = 10 hours of directed learning + 15 of independent learning = 25 hours of dedication
Term planning:
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from others.
Block A: Fundamentals of entrepreneurship and innovation (30%)
Concepts in entrepreneurship and innovation. Research and state of the art in the field. Success stories in the sector. Incremental innovation and disruptive innovation. Open innovation. Cultural industries and creative industries (value chain) and market. Innovation management. Financing and investment in entrepreneurship. Seed capital and risk capital. Entrepreneurial skills. creativity Design Thinking (Design Thinking). Person-centered design. Design of Services. Agile methodologies. Read StartUp. Tools in entrepreneurship and innovation. Entrepreneurial team. Motivation, attitude and talent in entrepreneurship and innovation. Eclectic team.
Block B: Design of the entrepreneurship and innovation project (70%)
In entrepreneurship and innovation, the guiding thread of the project is the creation of value. The creation of value is based on the search for the problem-solution fit and the supply-demand fit. Based on this assumption, the entrepreneurial/innovative person is the one who turns a problem or a need (not covered, badly solved or that can be solved better with new technologies or new knowledge) into a demand.
To carry out an innovative project based on philosophy Agile three phases can be distinguished: research (problem to be solved), ideation (solution) and validation/implementation (market initiative). In each phase, the entrepreneurship/innovation skills of the curriculum are developed in learning by doing: in research, the skill of identifying opportunities, in ideation, the skill of creativity, and in validation, the skill of initiative/take action.
1. Research Phase (of the problem/need to identify the opportunity)
1.1. Starting challenge.
Concepts: Trends. Technologies. environment value chain Analysis of Stakeholders
Methods: Data analysis. SWOT PESTEL 5 forces
Tool: Mind map of the challenge
2.2. Research in problem area
Concept: Problem. need
Methods: Qualitative interview. ethnography
Development tool: Wall of observations
2.3. Definition and framework of opportunity
Concept: Empathy. Insight. innovation
Methods: Problem synthesis. person
Development tool: Synthesis map for empathy
2. Ideation Phase in E&I (of the opportunity identified in the solution from the ideation)
2.1. Value proposition
Concept: Value. idea
Methods: Brainstorming. Co-creation Selection/evaluation of ideas
Development tool: Map of ideas
2.2. Business Idea
Concept: Business model. Business variables
Methods: Value generation
Development Tool: Canvas of business model
2.3. Unique offer of value
Concept: Customer experience. Minimum viable product
methods Conceptual prototype. Functional prototype
Development Tool: Customer Journey Map (Blueprint Service)
3. Validation Phase in E&I (from the solution delimited in a first iteration to a competitive market offer and able to capture demand)
3.1. Customer generation
Concept: Customer Generation. market Scalability
Methods: Lean Startup. MVP
Development Tool: Canvas of validation
3.2. Financial roadmap
Concepts. Income statement. Stock. Treasury. Investment
Methods: Metrics. experiments Economic and financial plan
Development tool: Financial roadmap
3.3. Launch of the initiative/demand
Concept: Seed capital. Investment forum. StartUp
Methods: Business case
Development tool: Mind map of the pitch
Evaluation system:
The final grade of the subject will be the weighted average according to the percentages mentioned above, as long as a minimum grade of 5 out of 10 is obtained in the final exam. If this is below 5, the final grade of The subject will be that of the exam and it will be necessary to make up for it. Students who do not appear for the final exam will have a grade of "not presented" and the activities delivered during the term will not be taken into account
Make-up: those students who go for make-up (those who do not appear in the regular final exam cannot go for make-up) will have the final grade of the subject for the make-up exam (the activities will not be taken into account delivered during the quarter). If the grade is lower than 5 out of 10, the subject will be suspended
IMPORTANT NOTE:
The identification of plagiarism is considered a serious circumstance that can lead to a failing grade in the subject. In case of detection of plagiarism, the coordination of the degree will be informed so that the corresponding disciplinary measures are taken
OSTERWALDER, Alexander and PIGNEUR, Yves (2011). Generation of business models. Barcelona: Ediciones Deusto.
TEODORO SADURNÍ, Jaume (2021). Methodology ToolBoard Canvas for practices. Working document
TEODORO SADURNÍ, Jaume (2021). ToolBoard (class notes). Working document
BLANK, Steve and DORF, Bob (2020). The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons.
RIES, Eric (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Currency.
TEODORO SADURNÍ, Jaume (2021, September). Design thinking for competency-based entrepreneurship education: The toolboard methodology. In European Conference on Innovation and Entrepreneurship (pp. 1027-R29). Academic Conferences International Limited.
CLARK, Tim, OSTERWALDER, Alexander and PIGNEUR, Yves (2012). Your business model. Barcelona: Ediciones Deusto.
LÁZARO ESTEBAN, Jesus. Your business plan in one fell swoop! [online]. Barcelona: Editorial UOC, 2015. ISBN 9788491160069 [accessed: May 22, 2024]. Available at: https://ebookcentral.proquest.com/lib/bibliouocsp-ebooks/detail.action?docID=4570153
WILLIAMS, Kevan. Brilliant Business Plan [online]. London, UK.: Pearson Education Limited, 2012. ISBN 9780273742548 [accessed: 22 May 2024]. Available at: https://learning.oreilly.com/library/view/brilliant-business-plan/9780273742524/
SALINAS SÁNCHEZ, José Manuel et al. (2018). Company and entrepreneurial initiative. Madrid: McGraw-Hill