TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Academic year: 2024

Teaching course: 3

Languages ​​of instruction

  • English

The content of the subject can also have parts in Catalan and Spanish.

Competencies / Learning Outcomes

Basic skills

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

Specific skills

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.

Presentation of the subject

The subject is designed to learn how to organize a tourism company in a transversal way and how, subsequently, to compete in a tourism product market. The subject is very practical and is based on the application of the knowledge obtained during the several years in addition to new information to improve the administration of tourist companies. 

The classroom (physical or virtual) is a safe space, free of sexist/misogynist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from others.

Contents

  1. Business administration
  2. Customer / User
  3. Market research
  4. Advertising
  5. Production and price
  6. Business accounting
  7. Simulator

Activities and evaluation system

Continuous assessment (60%)

  • Seminars (where attendance is mandatory): 30%
  • Simulator grade: 30%

Final evaluation (40%)

  • Final test: 20%
  • Organization report: 20%

Bibliography

Basic

Casanueva Rocha, Cristóbal and Gallego Águeda, Mari Ángeles (2012). Tourism companies and organizations (3ªEd.). Editorial Pirámide.

Evans, Nigel (2015). Strategic management for tourism, hospitality and events (2ª Ed). Routledge.

Gallego Águeda, Mari Ángeles and Casanueva Rocha, Cristóbal (2016). Management and Organization of Tourism Companies (2nd Ed.). Editorial Pirámide.

Complementary

Garcia Isa, Isabel (2018). Organization of Tourism Companies. Editorial Synthesis.

 

Jones, Gareth R. (2008). Organizational theory: design and change in organizations (5ª Ed). Pearson Education.

Robbins, Stephen P. and Judge, Timothy A. (2011). Organizational behavior (15th Ed.). Hoboken.

Roberts, John (2006). The modern company: organization, strategy and results. Antoni Bosch editor.