TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 4

Teaching staff: 

A hard tackle from Thibisay Coromoto to González Rodríguez

Teaching languages

  • Spanish

Skills

Basic skills

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

Specific skills

  • CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.

Description

  • Theoretical and practical study on the organization of large events.
  • Analysis of the importance of planning, event marketing, the role of public and private agents in the organization, funding, as well as the elements to manage the post-event.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

Topic 1: Approach and analysis of the importance of the organization and realization of events, with special emphasis in the Tourism Sector.

Topic 2: Study of the planning phases of an event and marketing strategies for its promotion and communication.

Topic 3: Corporate events:

Topic 4: The importance of the relationship with the media and security in the realization of events: The communication and marketing strategy of the events

Topic 5: The Protocol and its importance in the organization of events.

Topic 6: Organization of events in the Public Sector

Topic 7: The importance of Catering services in the organization of events.

Topic 8: New trends for the organization of large events

Topic 9: Fairs, congresses and conventions.

Evaluation system

  • Conference. 10% workshop
  • Exercises. 10% event analysis
  • Individual and / or group work. Final project with partial deliveries 50%
  • Final exam 30%

IMPORTANT: The final exam must be presented to count the rest of the assessment and obtain a grade greater than or equal to 5/10 to pass the course. RECOVERY: For those who have failed the final exam, they will have the option of taking a make-up exam during the last week of the term. The grade accumulated in the continuous assessment will be saved and will also be counted for the recovery exam.

All activities not delivered on the dates and with the required requirements are considered "not delivered". The dates of delivery of the works and presentations will indicate the first day of class.

Since this subject requires practical learning in the classroom, attendance is mandatory.

REFERENCES

Basic

De Urbina, José Antonio (2001) "El gran libro del Protocolo". 2nd edition. Madrid. Ed. Today's topics

Fuente Lafuente, Carlos (2005) "Practical manual for the organization of events". Ed. Protocol Editions

Repilla, I (2019) "The Ally". Ed. Seix Barral

Complementary

Kilkenny, Shannon (2011) "The Complete Guide to successful event planning". 2nd edition. Ed. Atlantic Publishing Group Inc.