TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Alexandra Mason Llorente

Academic year: 2024

Teaching course: 5

Languages ​​of instruction

  • English

Competencies / Learning Outcomes

Basic skills

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills

  • CE7. Develop projects and proposals for innovative companies.

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

General competencies

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT3. Demonstrate entrepreneurial leadership and management skills that strengthen personal confidence and reduce risk aversion.

Presentation of the subject

The general objective of the subject is to generate new business ideas or innovative business lines and to propose its business model. 

 

Contents

TOPIC 1: BUSINESS IDEA VS BUSINESS OPPORTUNITY

1.1 Generation of business ideas, trends and sustainability

1.2 Tools for market analysis: competition and customer segments

1.3 Value proposition and MVP

SUBJECT 2: INTRODUCTION TO THE PREPARATION OF A BUSINESS PLAN

2.1 Objectives of the Business Plan

2.2 Create an Attractive Business Plan. This way?

2.3 Generic components: The Executive Summary

2.4 Generic components: Company description

SUBJECT 3: PLAN OF MARKETING

3.1 The Marketing Plan from the customer's perspective (4C's)

3.2 The marketing budget

3.3 The sales plan

3.4 KPIs and Marketing Metrics

SUBJECT 4: PLAN OF OPERATIONS AND PROCESSES

4.1 Operational strategy

4.2 Supply chain

4.3 Macro and micro processes

4.4 The operations budget

4.5 KPIs and Operations Metrics

SUBJECT 5: PLAN OF ORGANIZATION

1. Organization chart

2. Jobs and functions

3. Remuneration policy

4. Economic assessment of the human resources plan

SUBJECT 6: LEGAL-FISCAL PLAN

6.1 Legal forms

6.2 Procedures for setting up the company

6.3 General and specific business regulations

SUBJECT 7: ECONOMIC AND FINANCIAL PLAN

7.1 Objectives of the Economic and Financial Plan

7.2 The Operating Account

7.3 The Balance Sheet

7.4. Cash flows (operations + investments + financing)

SUBJECT 8: METHODS OF FINANCING OF A STARTUP

8.1 Venture capital (Business Angels and Venture Capitalist)

8.2 Public Funding

8.3 What is the best financing for my company?

SUBJECT 9: COMMUNICATION OF ENTREPRENEURIAL PROJECTS

9.1 Tips for good communication

9.2 Tools for an effective presentation

9.3 Communication practice

Activities and evaluation system

 

Assessment Percentage
SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation 50%.
SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members

20%.
SE4. Exam: Development of ideas applied to learned concepts 30%.

The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies. 

You need to have all the activities of the term delivered and scored in order to take the exam. 

A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.

 

Bibliography

Basic

Reis, E. (2011). The lean startup. New York: Crown Business, 27.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.

Complementary

Bhimani, Alnoor. (2022) Financial Management for Technology Start-Ups: How to power growth, track performance and drive innovation (Second Edition). Kogan Page

Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.

Podcast 

https://www.nytimes.com/2019/08/29/podcasts/the-daily/uber-profit.html

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)