TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 4

Teaching staff: 

Alvar Sáez Puig

Academic year: 2024

Teaching course: 4

Languages ​​of instruction

  • Catalan
  • Spanish

- There may be documents in:

Spanish, Catalan and English. 

Competencies / Learning Outcomes

Basic skills

  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

Specific skills

  • CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE13. Interpret the strategy, objectives and public instruments of tourism planning.

General competencies

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to innovate by developing an open attitude to change and be willing to reevaluate old mental models that limit thinking.

Transversal competences

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

Presentation of the subject

  • Development of the concepts and criteria of territorial planning and planning.
  • Adaptation of planning techniques and methods to tourism reality.
  • Integrated vision of all tourist activity from the perspective of the destination.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice fromothers.

Contents

Subject 1. The tourist destinations
1. What do we mean by tourist destination?
2. What elements make up a tourist destination?
3. What is the life cycle of tourist destinations?
4. Types of tourist destinations
5. Agents of the tourist destination
4. Practice

Subject 2. The process of the tourist planning
1. Introduction
2. Concept of tourist planning
3. Why is tourism planning important?
4. Objectives of tourism planning according to the UNWTO
5. Typology of tourism planning
6. Phases of tourism planning
7. Particularities of tourism planning
8. Changes in the approach to tourism planning
9. Deficiencies and errors in tourism planning
10. Practice

Subject 3. Specific instruments of tourist planning
1. Tourism Excellence Plans
2. Tourism Promotion Plans
3. Tourism Competitiveness Plans
4. Strategic Plans
5. Practice

Subject 4. Analysis of cases of tourist planning
1. Case study
2. Practice

Subject 5. How to elaborate a strategic plan of tourism
1. Phases
2. Practice


 

Activities and evaluation system

The quarterly evaluation will take into account the following aspects with the weights indicated:

- SE4. Final term exam: 40% (it will be necessary to obtain a grade of 4 points out of 10 to be able to average)

- SE2. Group work: 40% 

- SE1. Participation in class activities: 20%

On retrieval, only the exam mark can be retrieved and the remaining marks will be saved.

Bibliography

Basic

Anton, Salvador (2009). Introduction to the tourist area. Ed. UOC

Calabuig, Jordi (2009). Tourist destinations. Ed. UOC

Simancas Cruz, Moisés. coordinate (2016). Territorial planning and management of tourism. Barcelona Editorial Synthesis.

Complementary

INTERNET

www.comunicatur.info

www.hosteltur.com

Maimí, Benet (2010). Tics application in the development of tourist territories. ED CCM.

Valls, Joseph Francesc. (2004). Management of sustainable tourist destinations. Ed. Management 2000.