TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: Third term

Credits: 6

Teaching staff: 

Lluís Codinas Poch
Gonzalo Berger Mulattieri 

Skills

Basic skills

  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

Specific skills

  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

General competencies

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to generate ideas and solve problems, both individually and collectively.

Description

Recognition of the main places of world tourist destination and their resources.

Elaboration description and analysis of the tourist product.

NOTE: This subject has methodological and digital resources to make possible its continuity in non-contact mode in case it is necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Learning outcomes

  • Transform a traditional tourist product or destination into an innovative product that meets new demands
  • Analyze the cultural heritage and territorial resources to develop tourist products

Working methodology

MD1 Master class

MD2 Conferences

MD3 Presentations

MD6 Debates and forums

MD7 Case study

MD8 Role-playing games

MD10 Research and critical reading

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
 

Contents

MODULE I:

Topic 1 The five continents. Territorial tourist resources

1.1 Cataloging of the different continents and tourist geographical areas

1.2 Europe as a tourist destination. Evolution of the continent

1.3 Europe's tourist resources: natural spaces, cultural events, technical or scientific works, folklore, major events

1.4 Great global tourist resources

MODULE II:

Topic 2 Analysis of the tourist destination

2.1 Introduction

2.2 The destiny

Item 3 Opportunities for product creation and modification

3.1 Processes

3.2 Life cycle of a destination

Item 4 Design and creation of tourist products

4.1 The intervention of the public administration

4.2 Methodology for creating products in the private sector

Topic 5 Business tourism

5.1 Characteristics

5.2 Product diversification

Item 6 Pricing

6.1 Methodology

6.2 Calculation of profitability

6.3 Decision making

Learning activities

AF1. Theoretical sessions

AF2. Seminars

AF3. Teamwork

AF4. Individual work

AF5.Personal study

AF6. External internships

Evaluation system

SE1 Participation in the classroom

SE2 Individual and / or group work

SE3 Oral presentations

SE4 Final exam

Evaluation system 

-Exam: 50% of the subject. 10% of the exam mark corresponds to MODULE I and 40% to MODULE II. It is necessary to obtain a minimum of 5 in each Module to average.

-Work T01: 20% of the subject. Corresponds to Module I. Non-recoverable. In the case of not delivering the works in the indicated deadline will be scored as 0.

-Work T02: 20% of the subject. Corresponds to Module II. Teams of 2-3 people. In the case of not delivering the works in the indicated deadline will be scored as 0

- Classroom participation: 10%

To pass the course you must obtain an average grade equal to or higher than 5. In case of failing one of the MODULES, the student will only recover that part.

To have access to the recovery it is necessary that the student has taken the final test

REFERENCES

Basic

Barrado, DA World Geography of Tourism, Ed. Synthesis, Madrid, 2001

Valls, JF The keys to the tourism market: how to compete with the new environment. Bilbao: Deusto, 2003

Díaz, B. Design of tourist products. Madrid: Síntesis, 2011

Mesplier, A and Duraffour, P. Geography of tourism in the world, Synthesis, Madrid, 2000

Complementary

Iglesias, JR Marketing of tourist products and services. Madrid: Síntesis, 2007