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E12. Apply entrepreneurial initiative and innovation for the creation of new video games and business lines.
E13. Apply business vision, marketing and sales, economic analysis and technical knowledge for video game production.
G1. Demonstrate having and understanding advanced knowledge of their area of study that includes the theoretical, practical and methodological aspects, with a level of depth that reaches the forefront of knowledge.
G3. Gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific, or ethical issues.
G4. Communicate information, ideas, problems and solutions to a specialized and non-specialized audience.
T1. Communicate in a third language, preferably English, with an appropriate level of oral and written communication and in accordance with the needs of graduates.
The subject of Business Administration is the first approach to the elements of organizational planning and economic and financial management of a project within the framework of the subject of Production and Business. The subject works on the central elements of the administration and management of modern companies such as planning, organization, direction and control. The subject consists of theoretical and practical sessions
# | Theme | Content |
1 | Economy and business | Economy Economic history. trade Factors of production. market Supply and demand. The state. the benefit Organizations and companies. Ownership, management and governance of the company. Sector value chain. Legislation in the company (commercial, fiscal, social/labor security, industrial/intellectual property, data protection, image rights, compliance,...). Fiscal regime taxes National Insurance). Commercial documentation (receipt, invoice, payroll, VAT, ...). Life cycle of the company (creation, growth, liquidation, mergers and acquisitions). |
2 | Business administration | Functions of business administration: Planning, Organization, direction and control of the company. Functional subsystems of the company: Commercial/Marketing/Operations/Administration and resources. Organizational design. Metrics and company control. Dashboard legislation Strategic plan Innovation Management. Market strategy. Human behavior of the company. Indicators and control. |
3 | Economic management of the company | Accounting concepts. accounting statements costs income assets liabilities heritage Capital. Asset analysis. Income statement Stock. treasury Economic and financial ratios. Dead point Working capital |
4 | Financial analysis and planning | Financial management. investment leverage financing Activation of expenses. Business metrics. PEF (development of the financial economic plan of a project). Valuation of the company (postmoney, premoney). Issue premium. Seed capital and risk capital. Financial spreadsheets |
Evaluation | |||
Concept | Weighting | observation | |
Activities and workshops | 25% | 5 grades of equal weight (4 grades for delivering exercises + 1 grade for attendance and participation in class) | |
Theory test I: Test type | 25% | Questions from topic 1 and 2 | |
Theory test II: Test type | 25% | Questions from topic 3 | |
Final exam | 25% | Exercise with spreadsheet | |
Recovery of test-type theory tests for students with an average grade of the two tests less than 5. The recovery of theory consists of a single test of all subjects | 50% | ||
Final grade ordinary evaluation | 100% | Weighting of financial year grades and last grade of theory tests. To pass in ordinary assessment, the average grade of the tests (Test + final exercise) must be greater than 5. | |
Final grade extraordinary assessment (next term) | Maximum score of 5 | Single test of the entire syllabus (theory test + financial exercise with spreadsheet) | |
DIEZ de CASTRO, J., REDONDO LÓPEZ, C., BARREIRO FERNÁNDEZ, B., LÓPEZ CABARCOS, MA (2002): Business Administration. Leading in the knowledge society. Madrid, Pyramid.
BELOVED, ORIOL (2005). Economic-financial analysis. Barcelona: Gestión 2000.
Barcelona Activa (sd) How to make the Economic-Financial Plan. Barcelona Activa Working Document. City Hall of Barcelona.
DEV. (2020). White Paper on the Spanish Development of Video Games 2019.