109820 - BUSINESS ORGANIZATION IN THE DIGITAL INDUSTRY

Subject type: Optional

Coordinator: Joan Triadó Aymerich

Trimester: First term

Credits: 4

Academic year: 2025

Teaching course: 4

• Catalan

Subject framed in the Optional subject, with an eminently practical focus oriented towards the development and management of industrial businesses within the new
paradigm of Industry 4.0. The subject aims to bring our future engineers closer to the reality of the company and the market, simulating the operation
of an industrial company, considering its main functional areas, such as production and logistics, marketing and sales, customer service, R&D, and management
of people. The subject aims to train the student in aspects related to the design and management of company products and processes within the framework
of Industry 4.0. Within this framework, different tools and methodologies are studied for the design of innovative products, oriented towards the concept of smart
product. On the other hand, the central process of the new industrial model is being worked on: the digital transformation of the company, taking advantage of the implementation of a model
management based on business processes and the knowledge generated by digitizing them. Finally, work is done on the design of the manufacturing process, and on the
planning and control of business operations.

Content title 1: Introduction to the management of the industrial company

• Smart factory and Industry 4.0
• Business strategy
• From idea to product
• The business processes of the industrial company
• The buying process. Suppliers
• The manufacturing process
• The sales process. Markets
• Environmental management of the company

Content title 2: Knowledge Management

• Globalized competitive environment.
• The company as an information system
• Intellectual Capital and Intangible Management
• Models for knowledge management
• Application of the knowledge value chain
• Knowledge management support tools and systems

Content title 3: Product design

• Sustainable product design
• Product Innovation
• Smart product
• Product design support tools

Content title 4: Product management

• Product portfolio management
• Technological surveillance and competitive intelligence
• Corporate entrepreneurship
• Product management support tools

Content title 5: Process design

• Process reengineering and digital transformation of the company
• Raw material stock management policies, in transit and finished product
• Production system design: Process innovation, sustainability and energy productivity
• Industrial marketing. Industrial strategy
• Process design support tools

Content title 6: Process management

• Purchasing management
• Operations management
• Commercial management
• Support tools: Supply Chain Management (SCM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM)

Activity title 1: Business strategy design. Functional and formal product design

Activity title 2: Technical design of the product. Positioning

Activity title 3: Technical design of the manufacturing process. Operations, marketing and finance

Activity title 4: Production planning and control. Demand forecasting, PMP, MRP, purchasing and controlling

Activity title 5: Examen

The evaluation of the subject will be based on the results obtained by the company throughout the semester. Part of the evaluation is common to all students.
team members, based on the business results achieved; and another is individual based on the results of the functional area to which it belongs
each student is responsible, and the results of the evaluation of activity 5 (Exam). Activities related to the areas of knowledge will be proposed:
strategy, purchasing and suppliers, manufacturing, sales and marketing, R&D&I. Each of these areas will be the responsibility of a student member of the team.
work. The weight of each of the activities in the final evaluation of the subject is indicated below.

ACTIVITY 1: 20%
ACTIVITY 2: 20%
ACTIVITY 3: 20%
ACTIVITY 4: 20%
ACTIVITY 5: 20%

Attendance at class sessions and submission of the corresponding reports on the activities carried out is a necessary condition for the evaluation of
the subject.
The first 4 activities of the subject make up a general project, so that each activity, if necessary, can be recovered when carrying out the
next, based on the feedback received from its correction.
For activities 1 to 4, if the result of your evaluation is not satisfactory, or the teachers consider it appropriate, they may call the group members to the
carrying out an individualized assessment test.

Important:

Any form of academic fraud will be sanctioned in accordance with the regulations
evaluation of the center. In the event that signs of fraud are detected, including the improper use
of generative artificial intelligence tools, the subject's teachers will be able to
summon the student

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