TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Basic

Coordinator: Jorge Oter Gonzalez

Trimester: First term

Credits: 6

Teaching staff: 

Núria Sánchez Guillem

Academic year: 2025

Teaching course: 2

Languages ​​of instruction

  • Catalan

Competencies / Learning Outcomes

Specific skills

  • E12_Planning business strategies related to the economic and social phenomena typical of the welfare society and the digital entertainment industry. Turn ideas into actions in a creative and innovative way

Presentation of the subject

The subject Economics and Business Administration is a compulsory subject within the Degree that includes the subject of Economics. It aims to familiarize students with the most basic economic concepts that regulate our economic and social environment, as well as to introduce them to the functioning of the business world. It consists of two well-differentiated parts: Part I Economy and Part II Business.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others. 

Contents

1. Introduction to economic theory.

  • Scarcity and choice: Frontier of production possibilities.
  • Economic objectives.
  • Economic agents.
  • Economic sectors.
  • Economic systems.

2. Microeconomics: The market.

  • Demand and supply: Seeking balance.
  • Buyer and seller reactions.

3. Macroeconomics: National Accounting.

  • Macroeconomic indicators: Advantages and disadvantages.
  • Economic policies: Fiscal Policy and Monetary Policy.
  • Positive and negative effects of Economic Policy.

4. The company as an organization.

  • Concepts: Company - entrepreneur - entrepreneur.
  • Functional areas.
  • Organization Chart and Organizational Structure.

5. The company and the environment.

  • The business environment: PEST and SWOT
  • Business culture.

6. The company and economic information.

  • Balance: Photograph of the heritage.
  • Operating account.

 

Activities and evaluation system

The final grade of the course will be calculated by applying the following weights to the activities:

  • Activity 1: Homework - 20%. Minimum three activities per student. Individual work or small groups.
  • Activity 2: Seminars - 20%. Group work.
  • Activity 3: Final Exam - 60%. Individual examination.

This subject has scheduled evaluation activities with mandatory attendance.

To pass the subject (and apply the previous weighting) a minimum grade of 5 will be required in the Final Exam. 

Recovery: Students with a final grade of less than 5 will be able to retake the subject by taking a single exam that will cover all of the subject's content (Economics and Business). This exam will be worth 80% of the final grade for the subject and a minimum grade of 5 will be required to be able to make an average. The grades for activity 1 (Homework) and activity 2 (Seminars) are not retaken and will contribute the other 20% to the final grade, 10% each. According to the current regulations of the center, only those students who have participated in a significant number of the course's assessment activities and have not reached a final average grade of 5 will be able to take the retake exam.

Any form of academic fraud will be sanctioned in accordance with the center's assessment regulations. If signs of fraud are detected, including the improper use of generative artificial intelligence tools, the subject's teaching staff may call the student for an individual interview with the aim of verifying their authorship.

Identification of plagiarism is considered a serious circumstance that may lead to a failing grade in the subject. If plagiarism is detected, the Degree Coordination will be informed so that the corresponding disciplinary measures can be taken.

 

Bibliography

Basic

Aguado Franco, Juan Carlos; Lacalle Calderón, María Cruz and Cepeda González, María Isabel (2005). Basic economics lessons. Paraninfo.

Amat Salas, Oriol (2008). Understand accounting and finance. Management 2000.

Sánchez Guillem, Núria (2025). Dossier of exercises for the subject. Tecnocampus University Center.

Complementary

Bueno Campos, Eduardo (2005). Basic course in business economics. Pyramid.

 

Maynar Mariño, Pilar (2009). The economy of the company in the space of higher education. McGrawHill.

Vogel, Harold (2007). Entertainment Industry Economics: A guide for financial analysis. Cambridge University Press.