104134 - AUDIOVISUAL PRODUCTION

Subject type: Mandatory

Coordinator: Jorge Oter Gonzalez

Trimester: Third term

Credits: 4

Academic year: 2025

Teaching course: 1

• Catalan

The subject can offer content in Catalan, Spanish and English.

This subject offers a complete introduction to the audiovisual production process, providing a detailed overview of the different stages involved in the development and execution of an audiovisual project.

It analyses the functions and responsibilities of the different profiles of producers who operate in the various areas of the audiovisual sector.

The main objective is to provide the student with a clear understanding of the role of the film and television producer, while developing the basic skills and knowledge necessary to manage and carry out audiovisual projects effectively.

The training program includes the analysis of the human and technical resources involved in an audiovisual production, as well as strategies for its effective organization.

These contents will be addressed based on the study of the complete cycle of an audiovisual work, from initial conception to production, post-production and its distribution and marketing.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from others.  

Topic 1: Introduction to the profession of producer                    
1.1 What is audiovisual production? 
1.2 The film and television producer. 
1.3 The current context.

Topic 2: Pre-production            
2.1 How did the idea come about? From idea to project. 
2.2 What should the project look like?
2.2.1 Feasibility of the project.
2.3 What is a movie script like?
2.3.1 Breakdown and point of view of production.
2.3.2 Creative thinking and team management.
2.4 Acquisition of the rights of the work.
2.5 Intellectual Property Registry.
2.6 Evaluation of the project.
2.7 Budget.
2.8. Financing Plan.
2.9 Search for funding for projects in development. 
2.9.1 Sources of public funding. 
2.9.2 Sources of private funding.
2.10 Work Schedule.
2.11 First meetings. NDA contract.
2.12 Casting proposal. Letters of interest.
2.13 Presentation of the project to a TV channel.
        
Topic 3: Production                    
3.1 Production models: co-productions, associated productions, micro-patronage, third-party production. 
3.2 The search for the production partner.
3.3 Production tasks in filming.
3.4 The equipment in the shooting phase. Specific cases.
3.5 A new challenge: sustainable filming.        
3.6 Other sources of funding after filming. 

Topic 4: Post-production and marketing                    
4.1 Control from production of the entire assembly phase. 
4.2 Communication plan.
4.3 Markets and Festivals.
4.4 Pitching.
4.5 Dissemination and distribution plan. 

Evaluation and qualification system

Summary of the evaluation system:

• Continuous assessment 50%:
  • Internships 40%:
    • Practice 1 (PR1) – 10%
    • Practice 2 (PR2) – 10%
    • Practice 3 (PR3) – 10%
    • Practice 4 (PR4) – 10%
  • Individual activity – Reading exercise (EL) 10%
• Final exam (EX) - 50%

To be able to average, the exam must be passed with a minimum grade of 5,0 out of 10,00.

CONTINUOUS EVALUATION:

• If final exam grade ≥5: Final grade = 50% EX + 10% PR1 + 10% PR2 + 10% PR3 + 10% PR4 + 10% EL
• If final exam grade <5: Final grade = Final exam grade

AFTER RECOVERY:

• If retake exam score ≥5: Final score = = 50% EX REC + 10% PR1 + 10% PR2 + 10% PR3 + 10% PR4 + 10% EL

• If retake exam grade <5: Final grade = Retake exam grade

Grades from individual or group activities cannot be recovered.

In accordance with the collaboration established between the subjects of Audiovisual Production, Graphic Design and Audiovisual Scripting, the material developed in the practical part of one of these subjects may serve as a basis or support in the activities and deliveries of the other two subjects.

Orthotypographic spelling and style errors can lead to a drop in the grade in both the practical exercises and the final exam. 

Any form of academic fraud will be sanctioned in accordance with the center's assessment regulations. If signs of fraud are detected, including the improper use of generative artificial intelligence tools, the subject's teaching staff may call the student for an individual interview with the aim of verifying their authorship.

MARZAL FELICI, JAVIER, GOMEZ TARÍN, FRANCISCO JAVIER (ed.) (2009). The producer and production in the film industry. Madrid: Editorial Complutense, SA

PARDO, ALEJANDRO (2016). Executive production of cinematographic projects. Pamplona: EUNSA.

SCOLARI, CARLOS. (2013). Transmedia narratives. When all media count. Barcelona: Deusto. 

FERNÁNDEZ DIEZ, FEDERICO, MARTÍNEZ ABADIA, JOSÉ. (1994). Production direction for film and television. Barcelona: Paidós.

JACOSTE QUESADA, JOSE G. (1996). The film producer. Experiences and Research Collection. Madrid: Synthesis Publishing.

MARTÍNEZ ABADÍA, JOSE; VILA, PETER (2004). Basic manual of audiovisual technology and techniques for creating, broadcasting and disseminating content. Barcelona: Paidós.

Throughout the course, complementary bibliography and different articles on specific aspects of the subject will be provided.

CARRILLO, JAVIER (2018). Paradigm Netflix: Algorithmic entertainment. Barcelona: Editorial UOC.

FERNÁNDEZ DÍEZ, FEDERICO, BLASCO, JAUME. (1995). Project management and management. Application to audiovisual production. Barcelona: Editions UPC.            

MATAMOROS, DAVID (coord.) (2009). Film distribution and marketing: first aid manual. Barcelona: University of Barcelona. 

SUBIRÓS, PAU. (2015). The accidental producer. Published by Anagrama. Collection: Chronicles.