TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 4

Teaching staff: 

Alexandra Mason Llorente

Academic year: 2025

Teaching course: 4

Languages ​​of instruction

  • English

 The material can be in Catalan, Spanish and/or English.

Competencies / Learning Outcomes

Basic skills

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

Transversal competences

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

Presentation of the subject

This subject offers a practical and integrative experience to understand how to build an entrepreneurial project with a technology base.

The main objective of the subject is to train students to identify opportunities in technological environments and transform them into viable business proposals. Throughout the course, the entire process of creating a technology-based company is worked on, from the detection and formulation of a problem to the generation of ideas, the development of the value proposition, the structuring of the business model and the definition of key resources, the market strategy, the financial plan and the financing models. 

 

Contents

TOPIC 1: BUSINESS IDEA VS BUSINESS OPPORTUNITY

1.1 Generation of business ideas, trends and sustainability

1.2 Tools for market analysis: competition and customer segments

1.3 Value proposition and MVP

SUBJECT 2: INTRODUCTION TO THE PREPARATION OF A BUSINESS PLAN

2.1 Objectives of the Business Plan

2.2 Create an Attractive Business Plan. This way?

2.3 Generic components: The Executive Summary

2.4 Generic components: Company description

SUBJECT 3: PLAN OF MARKETING

3.1 The Marketing Plan from the customer's perspective (4C's)

3.2 The marketing budget

3.3 The sales plan

3.4 KPIs and Marketing Metrics

SUBJECT 4: PLAN OF OPERATIONS AND PROCESSES

4.1 Operational strategy

4.2 Supply chain

4.3 Macro and micro processes

4.4 The operations budget

4.5 KPIs and Operations Metrics

SUBJECT 5: PLAN OF ORGANIZATION

1. Organization chart

2. Jobs and functions

3. Remuneration policy

4. Economic assessment of the human resources plan

SUBJECT 6: LEGAL-FISCAL PLAN

6.1 Legal forms

6.2 Procedures for setting up the company

6.3 General and specific business regulations

SUBJECT 7: ECONOMIC AND FINANCIAL PLAN

7.1 Objectives of the Economic and Financial Plan

7.2 The Operating Account

7.3 The Balance Sheet

7.4. Cash flows (operations + investments + financing)

SUBJECT 8: METHODS OF FINANCING OF A STARTUP

8.1 Venture capital (Business Angels and Venture Capitalist)

8.2 Public Funding

8.3 What is the best financing for my company?

SUBJECT 9: COMMUNICATION OF ENTREPRENEURIAL PROJECTS

9.1 Tips for good communication

9.2 Tools for an effective presentation

9.3 Communication practice

Activities and evaluation system

 

Assessment Percentage
SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation 50 %
SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members

20 %
SE4. Exam: Development of ideas applied to learned concepts 30 %

The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies. 

You need to have all the activities of the term delivered and scored in order to take the exam. 

A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.

Any form of academic fraud will be sanctioned in accordance with the center's assessment regulations. If signs of fraud are detected, including the improper use of generative artificial intelligence tools, the subject's teaching staff may call the student for an individual interview with the aim of verifying their authorship.

 

Bibliography

Basic

Bhimani, Alnoor. (2022) Financial Management for Technology Start-Ups: How to power growth, track performance and drive innovation (Second Edition). Kogan Page

Reis, E. (2011). The lean startup. New York: Crown Business, 27.

Complementary

Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.

The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)