TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 4

Teaching staff: 

Roger Guardiola Martinez

Academic year: 2025

Teaching course: 4

Languages ​​of instruction

  • Catalan

Catalan Spanish. Some additional resources in English.

Competencies / Learning Outcomes

Basic skills

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.

Presentation of the subject

The societies of the countries in our geographical and economic environment are experiencing - and will continue to do so in the coming years - significant transformations in work and leisure models. In general, leisure time and the needs to manage our well-being are expected to increase, in all societies, but particularly in those with a greater level of social and economic development. This reality invites us to anticipate in detail the most likely forces or drivers that will drive these changes, to imagine plausible scenarios and to detect new business opportunities in the field of leisure and leisure that may not be sufficiently obvious at the moment or at all they just start to sense each other.

 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

  1. Work and leisure models and their historical and future evolution. New trends and models in leisure and wellness experiences, beyond traditional tourist experiences.
  2. Demographic perspectives. New models of target audience. The growing role of the “senior” segments.
  3. Impact of the climate and energy emergency on the new models of leisure and well-being
  4. How to distinguish trend modes. Some innovative tools for foresight and future scenarios.
  5. How do consumers make decisions? Theoretical and applied concepts of Consumer Neuroscience and Neuromarketing. Irrational decisions and their importance in purchasing processes. Importance of gender and age factors. Neurosegmentation by gender and age.
  6. Technological trends with an impact on leisure experiences: Applied Artificial Intelligence, Augmented Reality, Metaverse, IoT, Machine Learning and Blockchain.
  7. Current and future markets and categories in leisure and wellness
  8. Identification of new business models in leisure and well-being. Engines of change

 

Activities and evaluation system

The final mark of the subject will be made up of the sum of different continuous assessment activities, organized in 3 blocks:

a. Individual active participation. 6 Case study and example finding tasks and 1 short midterm test (30%)

b. Simple, group practical work showing the application of the concepts worked on in an innovative wellness business model (40%)

c. Final exam (30%)

Requirements to pass:

- an average equal to or higher than 5 in the joint calculation of the three blocks

- a mark equal to or higher than 3 in the block of individual active participation

- a grade equal to or higher than 5 in the final exam. Important: only the final exam can be recovered.

Bibliography

Basic

Puertas, Xavier (2007). Leisure management in the tourism field. Editorial Synthesis.

Smith, M. & Puczko, L., (2009) Health and wellness tourism, Amsterdam; Boston; London: Elsevier/Butterworth-Heinemann.

The Global Wellness Economy: Looking Beyond COVID (2021) Global Wellness Institute https://globalwellnessinstitute.org/

Complementary

Bauman, Zygmunt (2003). Liquid modernity. Editorial of the Economic Culture Fund.

Turiel, A. (2022) Without energy: a small guide to the great decline. alphabet

https://globalwellnessinstitute.org/

https://www.researchgate.net/publication/306321621_Sensorization_to_Promote_the_Well-Being_of_People_and_the_Betterment_of_Health_Organizations

https://www.worldleisure.org/