TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Maria Dolors Celma Benaiges

Trimester: Third term

Credits: 6

Teaching staff: 

Alex Araujo Batlle
Daniel Fernandez Gil De Avalle 

Academic year: 2025

Teaching course: 1

Languages ​​of instruction

  • Catalan

Presentations and classes are in Catalan. Els materials de suport, casos o activitats, poden estar en català, castellà o alglès.

Competencies / Learning Outcomes

Basic skills

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills

  • CE9. Apply technological tools for the use of business resources through Marketing.

  • CE13. Identify the basic tools of e-Marketing.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

Presentation of the subject

At the end of the course, the student will be able to:

  • Identify and know the different elements that must be taken into account when implementing a web project.
  • Know the possibilities of the different current digital platforms according to their uses as well as the relationship between the different elements that optimize their use based on a specific purpose.
  • Install, configure and manage a web platform, both in terms of the use of those elements specific to each content manager and the ability to edit elements using code.

Any form of academic fraud will be sanctioned in accordance with the center's assessment regulations. If signs of fraud are detected, including the improper use of generative artificial intelligence tools, the subject's teaching staff may call the student for an individual interview with the aim of verifying their authorship.

The classroom (physical or virtual) is a safe space, free from sexist, racist, homophobic, transphobic and discriminatory attitudes, whether towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

Topic 1. Fundamentals of the web and markup languages

  • WWW protocols and technologies.
  • Static websites and dynamic websites. Features and languages.
  • Introduction to markup languages. HTML and CSS.
  • The main elements of a web project. Infrastructures and identification.
  • Web hosting. Characteristics .
  • The Domains. Characteristics.

Topic 2. The web project. UCD

  • User-centered design (UCD).
  • Definition of needs and objectives of the website.
  • Detection of functionalities and contents.
  • Information structure.
  • Visual and interaction design.

Item 3. The web project. Wordpress

  • Introduction to Opensource Content Managers.
  • General settings.
  • The contents. Pages, entries and menus.
  • The functionalities. main extensions.
  • Vertical integrations. Woocommerce.
  • Templates and widgets. Windows in Wordpress.

Item 4. The web project. Evaluation and performance

  • Usability. Features and principles.
  • Accessibility. Features and principles.
  • Responsive design. Mobility and multiplatform.
  • Introduction to SEO.
  • Evaluation and performance tools.

Activities and evaluation system

40% Exam – individual

30% Seminars (10% CTT7) – individual

30% Web project – group

NOTE:

  • It is necessary that the grade resulting from the face-to-face written tests be equal to or higher than five to be able to make an average with the continuous assessment. (The minimum mark for each of the two face-to-face written tests must be 4 to be able to average them).
  • In the recovery period, only 40% corresponding to the written face-to-face tests can be recovered. Continuous assessment activities are not recoverable.

Any form of academic fraud will be sanctioned in accordance with the center's assessment regulations. If signs of fraud are detected, including the improper use of generative artificial intelligence tools, the subject's teaching staff may call the student for an individual interview with the aim of verifying their authorship.

Bibliography

Basic

Andy Williams (2019). "Wordpress for Beginners: A Visual Step-by-Step Guide to Creating your Own Wordpress Site in Record Time, Starting from Zero!" Ed. CreateSpace Independent Publishing Platform

Steve Krug (2015) "Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability". ADDISON WESLEY LONGMAN INC DIV PEARSON SUITE 300

Complementary

Code Academy. Learn code for free. https://www.codecademy.com/

Fernández Casado, Pablo E. (2020). Web usability: Theory and use (1st ed.). American Book Group-RaMa. ISBN-13: 978-1681656953.

Nielsen Norman Group. Web Usability Articles & Videos. https://www.nngroup.com/topic/web-usability/

W3Schools. Learn to code. https://www.w3schools.com/