TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Maria Dolors Celma Benaiges

Trimester: First term

Credits: 6

Teaching staff: 

Alexandra Mason Llorente
Albert Rof Bertrans 

Academic year: 2025

Teaching course: 4

Languages ​​of instruction

  • Spanish

 The material can be in Catalan, Spanish and/or English.

Competencies / Learning Outcomes

Basic skills

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills

  • CE1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.

  • CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • CE15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.

  • CE7. Manage in a timely and convenient manner the resources available in the work environments in which it is to be directed.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences

  • CT3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

Presentation of the subject

This subject offers a practical and integrative experience to understand how to build an entrepreneurial project with a technology base.

The main objective of the subject is to train students to identify opportunities in technological environments and transform them into viable business proposals. Throughout the course, the entire process of creating a technology-based company is worked on, from the detection and formulation of a problem to the generation of ideas, the development of the value proposition, the structuring of the business model and the definition of key resources, the market strategy, the financial plan and the financing models. 

The classroom (physical or virtual) is a safe space, free from sexist, racist, homophobic, transphobic and discriminatory attitudes, whether towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

TOPIC 1: BUSINESS IDEA VS BUSINESS OPPORTUNITY

1.1 Generation of business ideas, trends and sustainability

1.2 Tools for market analysis: competition and customer segments

1.3 Value proposition and MVP

SUBJECT 2: INTRODUCTION TO THE PREPARATION OF A BUSINESS PLAN

2.1 Objectives of the Business Plan

2.2 Create an Attractive Business Plan. This way?

2.3 Generic components: The Executive Summary

2.4 Generic components: Company description

SUBJECT 3: PLAN OF MARKETING

3.1 The Marketing Plan from the customer's perspective (4C's)

3.2 The marketing budget

3.3 The sales plan

3.4 KPIs and Marketing Metrics

SUBJECT 4: PLAN OF OPERATIONS AND PROCESSES

4.1 Operational strategy

4.2 Supply chain

4.3 Macro and micro processes

4.4 The operations budget

4.5 KPIs and Operations Metrics

SUBJECT 5: PLAN OF ORGANIZATION

1. Organization chart

2. Jobs and functions

3. Remuneration policy

4. Economic assessment of the human resources plan

SUBJECT 6: LEGAL-FISCAL PLAN

6.1 Legal forms

6.2 Procedures for setting up the company

6.3 General and specific business regulations

SUBJECT 7: ECONOMIC AND FINANCIAL PLAN

7.1 Objectives of the Economic and Financial Plan

7.2 The Operating Account

7.3 The Balance Sheet

7.4. Cash flows (operations + investments + financing)

SUBJECT 8: METHODS OF FINANCING OF A STARTUP

8.1 Venture capital (Business Angels and Venture Capitalist)

8.2 Public Funding

8.3 What is the best financing for my company?

SUBJECT 9: COMMUNICATION OF ENTREPRENEURIAL PROJECTS

9.1 Tips for good communication

9.2 Tools for an effective presentation

9.3 Communication practice

Activities and evaluation system

 

Assessment Percentage
SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation 50%
SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members

20%
SE4. Exam: Development of ideas applied to learned concepts 30%

The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies. 

You need to have all the activities of the term delivered and scored in order to take the exam. 

A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.

Any form of academic fraud will be sanctioned in accordance with the center's assessment regulations. If signs of fraud are detected, including the improper use of generative artificial intelligence tools, the subject's teaching staff may call the student for an individual interview with the aim of verifying their authorship.

 

Bibliography

Basic

Bhimani, Alnoor. (2022) Financial Management for Technology Start-Ups: How to power growth, track performance and drive innovation (Second Edition). Kogan Page

Reis, E. (2011). The lean startup. New York: Crown Business, 27.

Complementary

Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.

The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)