TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Third term

Credits: 6

Teaching staff: 

Gonzalo Berger Mulattieri

Academic year: 2025

Teaching course: 1

Languages ​​of instruction

  • Catalan

Competencies / Learning Outcomes

Basic skills

  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

Specific skills

  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

General competencies

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to innovate by developing an open attitude to change and be willing to reevaluate old mental models that limit thinking.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.

Presentation of the subject

The basis of success in the tourism sector is the product. However, the challenges involved in a society like the current one, dynamic, diverse and multilayered, obliges the public and private agents who work in this sector to offer well-made products, highly hierarchical and adapted to the social trends that the different segments of 'users demand.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from othersbeef.
 

Contents

Topic 1  The keys to creating a tourism product

1.1 The buyer of the product. Client types.

1.2 Tourism and society.

1.3 Type of tourist product: classifications and new segments.

1.4 User segments and market situation. The selection of the target audience.

1.5 Market positioning strategy

Topic 2 The tourist product

2.1 From the resource to the product

2.2 Definition and characteristics

2.3 Base product

2.4 Peripheral product

2.5 Derivative base products

2.6 Complementary products

Topic 3 Product and narrative.

3.1 Excite and surprise. Storytelling and storydoing

3.2 New products. New customer segments

3.3 Company and product. Traditional segments

         

Activities and evaluation system

SE1. Seminar 10% of the final grade. Not recoverable.

SE2. Activities and exercises: 30% of the final grade. Not recoverable.

SE.3 Entrepreneurship competency assessment: 10% of the final grade. Not recoverable.

SE.4 Final test: 50% of the final grade.

 

  • In the case of not handing in the work by the specified deadline, it will be scored as 0.
  • To pass the subject, an average grade equal to or higher than 5 must be obtained. In the event of failure, the student will only retake the final test.
  • In order to have access to recovery, it is necessary for the student to have taken the final test.

 

Any form of academic fraud will be sanctioned in accordance with the center's assessment regulations. If signs of fraud are detected, including the improper use of generative artificial intelligence tools, the subject's teaching staff may call the student for an individual interview with the aim of verifying their authorship.

Bibliography

Basic

Barrado, Diego A. World geography of tourism, Ed. Synthesis, Madrid, 2015

Diaz, Beatriz Design of tourist products. Madrid: Synthesis, 2011

Jesus, GS (2018). Design of tourist products. Madrid: Paraninfo, 2018

Complementary

Iglesias, J. Ramón. Marketing of tourism products and services. Madrid: Synthesis, 2007

Mesplier, Alain and Duraffour, Pierre. Geography of tourism in the world, Synthesis, Madrid, 2000