TecnoCampus Foundation
eCampus
University Business
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General information

Subject type: Mandatory

Coordinator: Alexandra Mason Llorente

Trimester: Second term

Credits: 4

Teaching staff: 

Zahaira Fabiola González Romo

Academic year: 2025

Teaching course: 1

Languages ​​of instruction

  • Spanish

Competencies / Learning Outcomes

Basic skills

  • B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills

  • E13. Identify the basic tools of e-Marketing.

     

  • E14. Apply the knowledge acquired to the management of digital communities.

  • E9. Apply technological tools for the use of business resources through Marketing.

General competencies

  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences

  • T4. Master computer tools and their main applications for ordinary academic and professional activity.

  • T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.

Presentation of the subject

In Introduction to Graphic Design you will acquire the basic knowledge and techniques to take charge of the planning, development and elaboration of cultural and visual products, as well as the creation of images and spaces.

By carrying out various projects, this subject will provide you with all the theoretical and practical training you need to enhance your creativity and work as a graphic designer in sectors as diverse as art, photography, the audiovisual industry, decoration. and interior design, the creation of graphic applications, the publishing world, marketing, advertising or teaching.

We will learn what the formal procedures of graphic communication are and how to put them into practice. We will know the technical and technological processes of design, as well as the most appropriate tools to work with them. We will discover the different artistic languages ​​and discuss the evolution of cultural, social, aesthetic and economic values ​​related to art. You will gain the basic knowledge and skills to plan and carry out a graphic design project.

The classroom (physical or virtual) is a safe space, free from sexist, racist, homophobic, transphobic and discriminatory attitudes, whether towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

  1. Introduction to graphic design
  2. Creative methodologies: Research and inspiration
  3. Design concepts I: Color
  4. Design concepts II: Composition
  5. Design concepts III: Typography
  6. Resources and Copyright
  7. Editing Tools I: Adobe Photoshop
  8. Editing Tools II: Adobe Illustrator
  9. Design with a gender perspective

Activities and evaluation system

Seminars 20%

Individual and / or group work 50%

Final evaluation 30%

Bibliography

Basic

HELLER, Steven; ANDERSON, Gail (2018). The book of ideas for graphic design. Barcelona: Blume.

LUPTON, Ellen; COLE, Jennifer (2016). Graphic design: New fundamentals. Barcelona: Gustavo Gili.

SEDDON, Tony (2014). The graphic design of the twentieth century. A retrospective of graphic styles and key design names. Barcelona: Promopress.

Complementary

AMBROSE, Gavin; HARRIS, Paul (2009). Fundamentals of graphic design. Barcelona: Parramón.

 

CAMPI, Isabel (2002). "Design and Genre: The Adventures of Venus in the Realm of Reason." ON Diseño Magazine N. 234.

DONDIS, Di (1976). The syntax of the image. Introduction to the visual alphabet. Barcelona: Barcelona: Gustavo Gili.

ELAM, Kimberly (2004). Grid Systems. Principles of Organizing Type (Design Briefs). New York: Princeton Architectural Press.

HELLER, Eva (2004). Color psychology. How colors act on feelings and reason. Barcelona: Gustavo Gili.

LUPTON, Ellen (2012). Women in graphic design. Typotheque.com https://www.typotheque.com/articles/mujeres_en_el_diseno_grafico

MUNARI, Bruno (1984). How are objects born? Notes for a project methodology. Barcelona: Gustavo Gili.