2055 - ORGANIZATION AND PLANNING OF SPORTS EVENTS

Subject type: Optional

Coordinator: A hard tackle from Víctor Illera to Domínguez

Trimester: Third term

Credits: 6

Academic year: 2025

Teaching course: 3

• Catalan

In recent years there has been an exponential increase in the practice of sports which has led to the proliferation of both sporting events and fitness facilities and clubs in our country. The aim of this subject is to provide students with the general knowledge and tools needed to plan, organize and manage both a sporting event and a sporting facility.

In terms of sports event management, we will work both managing a project and being part of a professional team, with the aim of ensuring the safety, execution and success of the event. We will analyze each of the different areas that make up a sporting event through real and close cases to visualize what it means to organize and plan an event so that it is viable, from an economic and legal point of view, and can be carried out.

In relation to the management of sports facilities, the different types of facilities will be analyzed as well as the management of the main areas and departments of a sports facility.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from others.

The use of AI in this subject is regulated in the learning plan.

ORGANIZATION and PLANNING OF SPORTS EVENTS

SUBJECT 1: Generalitats of the organization of sporting events

1.1. Definition and objectives of sporting events.
1.2. Types of sporting events.
1.3. Phases of sporting events.
1.4. Characteristics of sporting events.
1.5. Previous questions to deal with the client.

SUBJECT 2: Feasibility plan

2.1. Scope of the project.
2.2. Analysis of the situation.
2.3. Definition of requirements.
2.4. Objectives of the sporting event.
2.5. Operational capacity.
2.6. Decision-making bodies.
2.7. HR
2.8. sustainability

SUBJECT 3: Communication and dissemination

3.1. Internal communication plan.
3.2. External communication plan:
3.3. Online.
3.4. Offline.

SUBJECT 4: Financial planning

4.1. Public and private funding sources.
4.2. Operation of sponsorship in sporting events.
4.3. Income assessment.
4.4. Cost assessment.
4.5. Preparation and management of the budget.

SUBJECT 5: Action plan. Coordination, celebration and execution of the sporting event

5.1. Coordination of the different areas.
5.2. Coordination team.
5.3. Management of the work team.
5.4. Timing.
5.5. Communication during the sporting event.
5.6. Monetization

SUBJECT 6: Evaluation. Criteria and indicators

6.1. Distribution of responsibilities.
6.2. Prospecting of the sporting event.

SUBJECT 7: Post-sporting event documentation

7.1. Post-event documentary delivery.
7.2. Acknowledgments

MANAGEMENT OF SPORTS FACILITIES AND COMPANIES

UNIT 1: INTRODUCTION

What do we mean by sports facility? Types of sports facilities and business models

1.3: Status of the sports facilities industry

1.4: Regulations

SUBJECT 2: ORGANIZATION OF A SPORTS FACILITY

2.1: Areas, departments of a sports facility

2.2: Structure and organization

2.3: Strategic definition

SUBJECT 3: CONTROL OF THE BUSINESS OF A SPORTS FACILITY AND ORGANIZATIONAL CHART

1.1. Indicators

1.2. Comprehensive dashboard

1.3. Data interpretation and decision making

1.4. Income, expenses and operating accounts

SUBJECT 4: MANAGEMENT OF THE TECHNICAL DEPARTMENT OF A SPORTS FACILITY

4.1. Equipment and distribution

4.2. Offer of services

4.3. HR management

SUBJECT 5: SALES, LOYALTY AND CUSTOMER EXPERIENCE

5.1. User generation system

5.2. User loyalty systems

5.3. Customer experience

5.4. Marketing in sports facilities

SUBJECT 6. TEAM MANAGEMENT AND LEADERSHIP

6.1. The management of people in sports facilities

6.2. Soft skills

Grading system (Royal Decree 1125/2003, of September 5, which establishes the European credit system and the grading system for university degrees of an official nature and valid throughout the national territory): 0 - 4,9, XNUMX: Suspended (SS)
5,0 - 6,9: Approved (AP)
7,0 - 8,9: Notable (NT)
9,0 - 10: Excellent (SB)

Obtain an average grade of at least 5 points among all tasks evaluated within the agreed period. In order to pass the subject, students must obtain at least a grade of 50 points in each of the evaluation sections (classroom activity, final project and exam) to be able to make a final average.

The final mark of the subject, in order to pass, must be at least 5 points.

IMPORTANT: If the continuous assessment is not passed due to non-compliance with some of the necessary requirements described above, the student will fail the subject.

Recovery

In accordance with current regulations, in the evaluation activity, it is only possible to opt for the recovery of the subject in case of failure. In case of NOT PRESENTING or not meeting the minimum attendance, you will not be able to opt for recovery.