TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Maria Dolors Celma Benaiges

Trimester: Second term

Credits: 2

Teaching staff: 

Jordi Garolera Berrocal

Academic year: 2025

Teaching course: 1

Languages ​​of instruction

  • Catalan
  • English

The subject is taught in English.

Competencies / Learning Outcomes

Basic skills

  • CB6-Possess and understand knowledge that provides a basis or opportunity to be original in the development and / or application of ideas, often in a research context

  • CB8 - That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments

  • CB9. That students know how to communicate their conclusions and the latest knowledge and reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way. 

Specific skills

  • CE3. Plan analysis in local and global business environments in order to anticipate new market opportunities that could be transformed into commercial products

  • CE5. Design and implement logistics systems, assessing the different possible alternatives, technical and resource constraints and taking into account the coordinated direction and management along the supply chain.

  • CE7. Manage (plan, schedule and control) the flow of materials and information (supply chain flow) through the coordinated direction and management of the areas of purchasing, production and physical distribution of the company. 

Transversal competences

  • CT1. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange in the context of logistics, supply chain and maritime business.

  • CT2. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion. 

  • CT3. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations. 

Presentation of the subject

Marketing for the supply chain.

Integration between the supply chain and marketing areas is essential for the company to be closer to fulfilling and satisfying customer needs, a key element for business growth.

Contents

• Price overview.
• Market segmentation.
• Consumer demand models.
• Data estimation.
• Price as a constrained optimization problem.
• Dynamic pricing models.
• Non-linear and innovative pricing models.
• Price based on value.

Activities and evaluation system

Class participation: 30%
Project: 70%