General information


Subject type: Mandatory

Coordinator:

Trimester: Second term

Credits: 4

Teaching staff: 

Jaume Teodoro and Sadurní

Skills


Basic skills
  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues

  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences

Specific skills
  • EFB6_Adequate knowledge of the concept of company, institutional and legal framework of the company. Organization and management of companies

  • ESI1_Ability to integrate Information and Communications Technology solutions and business processes to meet the information needs of organizations, enabling them to achieve their goals effectively and efficiently, thus achieving competitive advantage

  • ESI4_Ability to understand and apply the principles and practices of organizations, so that they can act as a link between the technical and management communities of an organization and actively participate in user training

Transversal competences
  • T1_That students know a third language, which will be preferably English, with an adequate level of oral and written form, according to the needs of the graduates in each degree

  • T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources

Description


This subject is part of the COMPANY subject of the degree curriculum. It is taught after the first year entrepreneurship and Economics subjects of the previous year, second year. That is why the focus can now be on the company in operation looking for knowledge in the operational part of it from its different functional areas. An entire block is dedicated to delving into the financial economic part so that the future graduate has the sufficient basis for the development of company management projects.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

Learning outcomes


At the end you must:

  • Know how to explain and interpret the basic economic phenomena -micro and macroeconomic-
  • Know the concept of business and organization, its environment, ownership and governance, the different types of business and their objectives
  • Understand the functional subsystems of the technology company, its processes and coordination: management, administration, production, people management, production, quality, purchasing, information systems, finance, sales and marketing and strategy
  • Know how to solve situations in which the human factor has a remarkable effect on the development and results of the company, as well as the ethics of the company.
  • Identify current and emerging technologies and know how to evaluate their fit and opportunity in the company
  • Understand the business strategy and know how to make decisions that generate opportunity in the company from the perspective of the engineer
  • Know the basic economic and financial concepts that allow you to assess the costs and benefits of a project or different alternatives 

 

Working methodology


 

The methodology of the subject combines classes in the classroom, with activities and group work inside and outside the classroom. It is a methodology entirely based on "the case" (business case) so that the student discovers the concepts for himself in a Learning By Doing.

There are three classroom formats in the classroom:

  • Master class: the teacher explains the concepts in the classroom, with the support of transparencies, videos and other resources.
  • Participatory classes: the teacher proposes activities in the classroom based on practical cases specific to the sector. These activities can be: readings of current articles, case studies, role-playing games, audiovisuals, exercises and oral presentations by students in the classroom.
  • Practical group project in the classroom: part of the classes will be devoted to the realization of the project by the students. In these cases, the student will have to do group work and the teacher will monitor their progress. Group work must be completed separately in personal dedication outside the classroom

Classroom work is based on classes where the teacher explains the concepts of theory with real examples, current press releases and case studies that are solved in conjunction with student participation. Given the social nature of this subject, and therefore that in many cases there is no single solution to the problems posed, it becomes very interesting, from a minimum of theoretical concepts, the intervention of students and promote debate in some themes. In the classroom they will also work in groups, analyzing articles or news, solving exercises and proposing solutions.

Contents


 

BLOCK 1: Company Concept (8 h.)

Definition of company. Organization. Type of organization. Ownership and governance of the company. Business environment. Economic analysis of the company. Company management. Strategic direction. Organization design. Human behavior of the company. ICT value chain. Innovation Management. Knowledge economy. Industry 4.0. Business management systems (ERP, CRM, E-Business, E-commerce,…). Intellectual property and free code. Strategic management of the company.

 

BLOCK 2: Functional subsystems of the company (20 h.)

Production subsystem. Production and services. Supply. Stocks. Logistics.

Administration and human resources subsystem. Organization. Administration. Development. Labor legislation.

Commercial and marketing subsystem. M. Strategic. M. Operative. M. Digital

 

 

BLOCK 3: Financial analysis (12 h.)

Financial management. Investment. Financing. Leverage. Profit and loss account. Costs. Economic information system of the company. Accounting. Management control. Dashboard. Indicators. Ratis. Balance sheet analysis. Economic-financial plan. Investment analysis. Valuation of a company

 

 

Learning activities


At the methodological level, practical use is made of tools widely used in the management of the company and in business schools. The study of practical cases is used to interpret theoretical concepts that may seem abstract (Learning by doing). We work in groups to discuss cases and examples in the different functional areas of the company, so that we acquire the language of the company and the practice of working in business administration.

  • 10 weeks of teaching in master class sessions  
  • Group study case discussions (1 participatory case study in class at the end of each topic)
  • Exercises and activities on e-campus (1 exercise / individual test at the end of each topic to delve into the forefront of management) 
  • Reading of scientific articles in the field of management (1 scientific article to analyze)
  • Internships with the company's own tools at the subject level (exhaustive use in the use of spreadsheets)

Evaluation system


  • Final exam  60% of value. In order to demonstrate the acquisition of advanced knowledge both theoretically and practically
  • Deliverable e-campus activities 40% (case studies and exercises / problems) In order to evaluate the in-depth study of cutting-edge aspects in the field of business management. In addition, group work must demonstrate the ability to solve complex problems using creative tools to solve them.

REFERENCES


Basic

Fundamentals of marketing. Philip Kotler

Fundamentals of business management. Maria Iborra, et.a.

Understand accounting and finance. Oriol Amat

Complementary

Integral control panel. Michale Hammer

Concepts of economics. Paul Hayne