What are you looking for?
E12_Planning business strategies related to the economic and social phenomena typical of the welfare society and the digital entertainment industry. Turn ideas into actions in a creative and innovative way
The subject Economics and Business Administration is a compulsory subject within the Degree that includes the subject of Economics. It aims to familiarize students with the most basic economic concepts that regulate our economic and social environment, as well as to introduce them to the functioning of the business world. It consists of two well-differentiated parts: Part I Economy and Part II Business.
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
Classroom work is based on classes where the teacher explains the concepts of theory with real examples, current press releases and case studies that are solved in conjunction with student participation. Given the social nature of this subject, and therefore that in many cases there is no single solution to the problems posed, it is very interesting, from a minimum of theoretical concepts, the intervention of students to promote debate in some topics, encouraging critical thinking and argumentation of ideas. They will work in groups, analyzing articles, news or videos, solving practical exercises and proposing contextualized solutions in economic and social aspects.
The subject has a Dossier with about thirty activities aimed at encouraging active student learning and applying theory to the real world. It is an essential tool that will be worked on inside and outside the classroom.
This course, due to the situation generated by the Covid-19, some of the large group sessions will be in hybrid format: face-to-face and online (via streaming). This will allow students to rotate to face-to-face classes, respecting the maximum number of students per classroom imposed by the distance measures. When they are not in contact, they will be able to follow the class online from home.
1. Introduction to economic theory.
2. Microeconomics: The market.
3. Macroeconomics: National Accounting.
4. The company as an organization.
5. The company and the environment.
6. The company and economic information.
The subject has a Dossier of exercises and activities to facilitate the active learning of the student inside and outside the classroom. This Dossier contains about thirty activities organized according to the syllabus of the subject, so that theoretical explanations are interspersed with readings and exercises of the Dossier, as well as the viewing of videos that then open debate. It is an essential tool for monitoring the subject.
The activities proposed in the Dossier, as well as the videos analyzed, are related to all the learning outcomes of the subject: RA1-RA7.
At the competence level, this set of activities aims to influence the specific competence E12 with the help of the basic competence G3.
In order to gather evidence of the expected learning outcomes, the following evaluative activities will be carried out:
Activity 1: Homework. Non-contact activities carried out individually (occasionally in pairs). Information search, critical article reading, problem solving, video analysis, etc. A minimum of three grades will be collected for each student. This activity is designed to gather evaluative evidence on the student's commitment to the subject and their degree of understanding of the subject. The three tests collected can be related to any of the learning outcomes of the subject (RA1-RA7). At the competence level it is related to competences E12 and G3.
Activity 2: Infographics: Microeconomics of the audiovisual sector. Work in group. It consists of analyzing and graphically synthesizing readings and articles that deal with the subject of the specific microeconomics of the audiovisual sector. This activity is related to the learning outcomes RA1, RA2, RA3 and RA4. At the competence level, it affects both E12 and G3.
Activity 3: Final Exam. Individual activity. Learning outcomes: LO1 - RA7. Competences: E12 and G3.
In order to pass the assessment activities, students must demonstrate:
For each activity, the teacher will report on the particular rules and conditions that govern them through the virtual classroom.
The final grade of the course will be calculated by applying the following weights to the activities:
To pass the subject (and apply the previous weighting) a minimum grade of 5 will be required in the Final Exam.
Recovery: Students with a grade of less than 5 in the final grade, may retake the subject by conducting a single exam that will collect all the contents of the same (Economics and Business). This exam will be worth 80% of the final grade of the subject and a minimum grade of 5 will be required to be able to average. The grades for activity 1 (Homework) and activity 2 (Infographics) are not recoverable and will contribute the other 20% to the final grade, 10% each. According to the current regulations of the center, only those students who have participated in a significant number of the evaluation activities of the course and have not reached the 5 final average mark will be able to appear in the resit exam.
In case of confinement, the final test of the subject will also be done through a telematic system.
Amat, Oriol (2008). Understand accounting and finance. Management 2000.
Núria Sánchez Guillem. File of exercises of the asignatura. ESUP Tecnocampus.
Aguado, Lacalle and Cepeda (2005). Basic economics lessons. Paraninfo.
Vogel, Harold (2007). Entertainment Industry Economics: A guide for financial analysis. Cambridge University Press.
Maynar Mariño (2010). The economy of the company. McGrawHill.
Bueno Campos, Eduardo (2004). Basic course in business economics. Pyramid.