104824 - NEW AUDIOVISUAL TECHNOLOGIES

Subject type: Optional

Coordinator: Rafael Suarez Gómez

Trimester: Third term

Credits: 4

Technological advances are driving the evolution of audiovisual media by creating new forms of expression and new communication systems and channels. Understanding and knowing the state of technology related to the audiovisual world and mastering it is a very enriching knowledge of both artistic and professional development.

The aim of the subject is to understand how the state of the art has been reached by going through technological progress to the present day, starting from an exhaustive study of the properties of the media on which we want to work. The latest scientific publications will be analyzed and the latest advances in AI, Virtual Reality, Augmented Reality, Video 360, Interactivity, etc. will be tested.

Finally, the concepts worked on will be put into practice, studying in depth a specific topic in groups. With the idea of ​​carrying out complete projects together, to present them at the end of the course. It is about creating an ambitious project using new audiovisual technologies. Understanding its limitations, setting goals and prioritizing the delivery of the end result.

This subject allows to know different production methods in the design of audiovisual products that use innovative or creative technology and the different operators that take part.

The course enables the student to analyze and understand the enormous potential that new formats offer to the current audiovisual market, through study, analysis and practice.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19.
In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

Learning Outcomes (AR)

LO1: Work as a team and autonomously in the development of an audiovisual product, assuming the roles within the group.

LO2: Understand the technical and aesthetic elements needed to achieve the proposed emotional impact.

LO3: Stimulate and discover their skills in relating to the professional world.

LO4: Communicate personal ideas, points of view and opinions about a given topic.

LO5: Develop student creativity.

LO6: Know how to use the necessary technical and human resources to create and produce a professional project in an integral way.

LO7: Acquire a global vision of the need for mathematics and mathematical language as a basic instrumental tool in social science.

Complementary Learning Outcomes (RAC):

RAC1: Know and learn the use of technologies in the digital age.

RAC2: Organize and schedule tasks, carrying them out in an orderly manner, logically adopting priority decisions in the different audiovisual production processes.

RAC3: To train the appropriate critical analysis in the use of technology and its application to audiovisual culture.

RAC4: Consolidate the skills and knowledge needed to express and find creative and innovative methods through the use of emerging technological trends in the creation and dissemination of audiovisual content.

RAC5: Offer innovative and transformative solutions within the audiovisual framework adapted to the new digital age, providing a unique opportunity to create new narratives adapted to current consumer habits.

RAC6: Understand the principles behind new narratives and technologies.

RAC7: Recognize the instruments, functions and importance of the elements that concern the technological processes and their interweaving with the audiovisual media.

The course will work mainly in a practical way using the different concepts and tools explained in class. The activities related to the subject are divided into:

- Theoretical: explanations, views, readings and visits by professionals 

- Practices: deliveries, activities and exercises 

• Mandatory evaluable deliveries (individual and group). Throughout the course the student will make two deliveries according to the statement and dates established. The explanation of the deliveries will be informed during the course of the subject. 

• Activities (individual). Throughout the course the student will perform two evaluable practical exercises. 

• Non-evaluable exercises (individual). They will be done in class to explain the practical concepts. 

• Exam.

The theory will be explained in class and techniques will be used to encourage creativity and innovation, brainstorming, debates and case studies. Autonomous learning must be carried out outside the classroom to deepen the knowledge of the contents explained. You will have to read, research and do the exercises and then present the doubts and questions in class. 

Initially, a methodology based on practical experience and the realization of demonstrations and face-to-face activities is proposed. In order to adapt to the online modality, an alternative methodology based on videoconferencing is proposed as the main tool, supported by interactive viewings, allowing to generate debate and explore specific doubts or concepts in depth. With a large part of autonomous learning guided and adapted to the impossibility of having specific resources.

This alternative methodology to the theory classes explains the theoretical concepts related to the specific topic and the practical demonstrations of the concepts explained is given in the form of viewing, guided self-learning or through videoconferencing when it is a possible demonstration using this medium. The interaction and participation of the class is greatly promoted, encouraging debate, reasoning and expression of ideas and teamwork.

- The teacher is not required to upload notes to the virtual campus. Links will be posted in relation to the topics, with readings and views, as well as resources to expand information on the contents worked on.

S1 - Introduction

S2 - History

S3 - Perception and Creativity

S4 - Light (Properties and Effects)

S5 - Light (Experimentation)

S6 - Sound / Time

S7 - Digital (Case Study)

S8 - Digital (Experimentation)

S9 - State of the art

S10 - Final Project

• Delivery 1 (individual): Analysis of the use of ingenuity in the audiovisual world. (E14, RA4, RA7, RAC1, RAC3, RAC7)

• Delivery 2 (individual): Study and approach of applications of new technologies. (E14, RA2, RA4, RA5, RA7, RAC1, RAC3, RAC4, RAC5, RAC6, RAC7)

• Activity 1 (individual): Research and experimentation, Video essay. Audiovisual piece (30s-60s) (E4, E5, E10, E13, RA2, RA3, RAC2) And analysis and research report. (E14, G2, RA4, RA5, RAC3, RAC6, RAC7)

• Activity 2 (group): Final Project. Produce a complete project achieving the objectives set. And individual exhibition. (E4, E5, E10, E13, G2, G4, T2, RA1, RA2, RA3, RA4, RA5, RA6, RAC2, RAC5, RAC7)

The evaluation system is as follows: 

Theory (40%)

- Delivery 1 Analysis (10%) 

- Delivery 2  Study (10%)

- Exam (20%)

Practice (60%)

- Activity 1 Research and Experimentation:

Memory (10%)

Audiovisual (10%)

- Activity 2 Final Project:

Group work (30%)

Presentation (10%)

Rules for evaluation: 

The subject evaluates the practical knowledge and the results obtained. 

It is mandatory to make all deliveries on the established dates. 

Considerations:

- A fluent level of English is required to follow the viewings and readings in class.

- It is necessary to deliver the two practical activities to be able to average the practical part. 

- No work submitted after the deadline is allowed. 

- Delivery not made or suspended happens to be delivered in recovery. Recovery will consist of making changes to suspended deliveries or making undelivered ones.

- At the end of the quarter, the individual activities and deliveries to be recovered may be delivered (the maximum delivery date will be indicated at the beginning of the quarter). These recovered deliveries will have a 20% penalty for correcting the practice. The final grade for the activity will be the highest, between the original grade and the recovery grade. You can choose to re-submit already corrected practices by making corrections, in which case the 20% penalty does not apply.

- Misspellings, grammatical and presentation errors will be noted, and may lead to the suspension of a work. More than 15 misspellings involve suspense. 

- Plagiarism involves suspending any work with a 0. A second plagiarism by the same student involves the suspension of the subject without the right to recovery. 

- Active participation in class is considered absolutely necessary.

- Attendance is not mandatory, but highly recommended.

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Scolari, C. (2013). Transmedia narratives: when all media count. Barcelona: Deusto.

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Ustarroz, César (2010). Vjing theory. Madrid: Ediciones Libertarias.

Merchant, A; Suárez, R. (2013). Interactions in the audiovisual. Barcelona: University of Barcelona.

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