General information


Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: Third term

Credits: 6

Teaching staff: 

Jordi Oller Nogués

Skills


Basic skills
  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.

  • CE2. Define company policy in international environments and instill a global and international dimension in business.

  • CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.

  • CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.

  • CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.

  • CE6. Interpret legal regulations and institutional organization and manage business information.

  • CE7. Develop projects and proposals for innovative companies.

  • CE8. Organize the productive operations of the company.

  • CE9. Use mathematical tools and advanced statistical tools for decision making.

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

  • CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.

  • CE14. Identify emerging sectors and business innovation strategies.

  • CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

  • CE16. Communicate properly orally and in writing in at least one third foreign language.

  • CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

  • CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.

  • CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.

  • CE4. Turn an "empirical" problem into a research project and draw conclusions.

  • CE5. Apply a strong customer service orientation and handle communication techniques.

  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

  • CE9. Work in different cultural media, providing solutions to the different problems that arise.

  • CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

  • CE13. Interpret the strategy, objectives and public instruments of tourism planning.

  • CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.

  • CE16. Plan and manage the human resources of tourism organizations.

  • CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

  • CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.

  • CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

  • CE20. Communicate properly orally and in writing in at least one foreign language.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

Description


 Study and analysis of the basic concepts of the main operations and processes within companies, organizations and tourist destinations and how the application of new technologies can provide greater effectiveness and efficiency.

NOTE: The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes


Analyze and identify the main operations of tourism companies and organizations, how they are developed by processes and how these processes can be improved with the use of new technologies

Working methodology


The methodology of the subject is based not only on the master presentations of the teacher of the subject, but, in parallel, on various activities (text comments, extension work, oral interventions, analysis of simple daily decisions, programming of technological solutions, online debates ...). with the concern of involving the student and provoking concerns to improve the operations and processes of tourism companies and organizations through various types of activities.

For the realization and evaluation of these activities will work in groups and will realize tutorials by part of the educational with the groups.

The specific methodology of the practical work will be:

First activity: Summary of the fundamental concepts of the subject and its application to a practical example. The work will be individual

Second activity: Personalization of one of the projects developed throughout the course. This personalization will consider both the Business Model and the technological scheme. The work will be done in groups and will be presented in front of the other students. Afterwards, each of the students will be able to contribute amendments and comments to the works presented by the other groups.

The grade of these works that make up 40% of the subject will be a function of the quality of the exhibition and the ability to collect and integrate the contributions of classmates and teacher. Individual contributions to the work of other groups will also be valued. With this methodology we can assess each and every one of the skills described in this program.

 This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

 

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents


Topic 1. Internet functionalities. Implications for the tourism sector

         1.1 Concepts of operations and processes in the tourism sector

         1.2 Concept and application of personalization

         1.3 Concept and application of the Syndication

         1.4 Concept and application of "Pro-Am"     

Subject 2. The Management of the information and his transformation in knowledge (Databases, Datawarehouse and Data mining). Applications in the tourism sector

         2-1 Database concept

         2-2 Concept and definition of the information management process

      Item 3. Programming languages ​​and metalanguages. Current situation and evolution and future

           3-1 Web Services Concept and Application

           3-2 Web Scrapping Concept and Application

           3-3 Blockchain Concept and Application

           3-4 Concept and application of real-time processing of data and events

       Subject 4. Processes of communication in the companies and tourist destinations

              4.1 Concept of content management.

              4.2 Paperless management and teleworking. Environmental effects

              4.3 Technological solutions

       Subject 5. Processes of commercialization in the companies and tourist destinations

               5.1 Concept of CRM, OTA, Reservation Centers and other infomediaries

               5.2 Technological solutions

        Subject 6. Processes of management of supplier in the companies and tourist destinations

               6.1 Concepts of SCM, ERP / PMS

               6.2 Technological solutions

        Subject 7. The virtual management of the tourist

               7.1 Management from the beginning to the end of the trip

               7.2 Operations and processes as a source of competitive advantage

Learning activities


AF1. Theoretical sessions

AF3. Work in group

AF4. Individual work

AF5. Personal study

AF7. Face-to-face tutorials

AF10. Research, reading and elaboration of text comments on bibliography / information through ICT / virtual platform

Evaluation system


The evaluation of the subject will be based on:

An exam, at the end of the term, which will account for 50% of the grade. The final mark of the exam must be at least 5 points to pass.

The preparation of a practical work (broken down into several activities) where the student will demonstrate their ability and ability to design and implement technological solutions aimed at improving efficiency in the operations and processes of companies, organizations and tourist destinations. 40% of the grade.

10% Attendance at conferences, lectures and / or other activities.

Recovery. In the event that a student has failed, he / she will be able to go to the recovery, but only for those parts that he / she has not passed, keeping the percentages mentioned on the final grade.

REFERENCES


Basic

Oller Nogués, J. (1997) "Creation and improvement of Tourism Companies". Bilbao. Ed. Deusto.

Oller Nogués, J. (2021). Slides notes created by PhD. Jordi Oller I Nogués, available in the virtual campus.

Rufin Moreno, R. (2002) “Tourism Companies in the Information Society”. Madrid. Editorial Ramón Areces Study Center.

Complementary

Mitch Seymour (2021). Mastering Kakfa Streams and ksqlDB. Building Real-Time Data Systems by Example. Ed. O'Reilly. Sevastopol

The rise of the platform economy

Deloitte. (sd). Retrieved September 2 2021, from https://www2.deloitte.com/content/dam/Deloitte/nl/Documents/humancapital/deloitte-nl-hc-reshaping-work-conference.pdf

Blockchain for travel

Amadeus IT Group. (sd). Retrieved September 2 2021 from https://www.youtube.com/watch?v=YpS0zoJ9wCU