General information


Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: Second term

Credits: 4

Teaching staff: 

A hard tackle from Thibisay Coromoto to González Rodríguez

Skills


Basic skills
  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.

  • CE2. Define company policy in international environments and instill a global and international dimension in business.

  • CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.

  • CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.

  • CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.

  • CE6. Interpret legal regulations and institutional organization and manage business information.

  • CE7. Develop projects and proposals for innovative companies.

  • CE8. Organize the productive operations of the company.

  • CE9. Use mathematical tools and advanced statistical tools for decision making.

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

  • CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.

  • CE14. Identify emerging sectors and business innovation strategies.

  • CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

  • CE16. Communicate properly orally and in writing in at least one third foreign language.

  • CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

  • CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.

  • CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.

  • CE4. Turn an "empirical" problem into a research project and draw conclusions.

  • CE5. Apply a strong customer service orientation and handle communication techniques.

  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

  • CE9. Work in different cultural media, providing solutions to the different problems that arise.

  • CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

  • CE13. Interpret the strategy, objectives and public instruments of tourism planning.

  • CE14. Recognize and apply information and communication technologies (ICT) in the different areas of the tourism sector.

  • CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.

  • CE16. Plan and manage the human resources of tourism organizations.

  • CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.

  • CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

  • CE20. Communicate properly orally and in writing in at least one foreign language.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to generate ideas and solve problems, both individually and collectively.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

Description


  • Theoretical and practical study on the organization of large events.
  • Analysis of the importance of planning, event marketing, the role of public and private agents in the organization, funding, as well as the elements to manage the post-event.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes


Manage and organize events to promote a tourist destination and improve its positioning

Working methodology


  • Classes with material support in Power Point.
  • Assessed team assignments.
  • Guests and special activities (subject to confirmation).
  • Assignment of teamwork with evaluated deliveries.
  • Research and personal contribution in each class of topics related to the subject.
  • Dynamic classroom intervention using Internet tools.
  • Group dynamics with class discussion topics.
  • Individual or group tutorials.
  • Final exam.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

 

Contents


Topic 1: Approach and analysis of the importance of the organization and realization of events, with special emphasis in the Tourism Sector.

Topic 2: Study of the planning phases of an event and marketing strategies for its promotion and communication.

Topic 3: Corporate events:

  • Definition
  • Characteristics
  • Importance
  • Goals
  • Location
  • Budget
  • Monitoring and Control
  • The Corporate Protocol Manual

Topic 4: The importance of the Relationship with the media and Security in the realization of Events: The Communication and Marketing Strategy of the events

Topic 5: The Protocol and its importance in the organization of events.

Topic 6: Organization of events in the Public Sector

Topic 7: The importance of Catering services in the organization of events.

Topic 8: New trends for the organization of large events

Topic 9: Fairs, Congresses and Conventions.

Learning activities


  • All activities will be done as a team.
  • The formation of the teams will take place in the first week of classes. Once constituted, no changes may be made without the written approval of the teacher.
  • Each team will have to choose a type of event to develop that will present like Final Project of the Subject. Once the event has been chosen, no changes can be made without the written approval of the teacher. Students will receive all guidelines on the first day of class.

 

 

Evaluation system


  • Conference. 10% workshop
  • Exercises. 10% event analysis
  • Individual and / or group work. Final project with partial deliveries 50%
  • Final exam 30%

IMPORTANT: The final exam must be presented to count the rest of the assessment and obtain a grade greater than or equal to 5/10 to pass the course.

Recovery:

For those who have failed the final exam, they will have the option to take a resit exam during the last week of the term. The grade accumulated in the continuous assessment will be saved and will also be counted for the resit exam.

All activities not delivered on the dates and with the required requirements are considered "not delivered". The dates of delivery of the works and presentations will indicate the first day of class.

REFERENCES


Basic

De Urbina, José Antonio (2001) "El gran libro del Protocolo". 2nd edition. Madrid. Ed. Today's topics

Fuente Lafuente, Carlos (2005) "Practical manual for the organization of events". Ed. Protocol Editions

Repilla, I (2019) "The Ally". Ed. Seix Barral

Complementary

Kilkenny, Shannon (2011) "The Complete Guide to successful event planning". 2nd edition. Ed. Atlantic Publishing Group Inc.