What are you looking for?
B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study
B3_Students have the ability to gather and interpret relevant data (usually within their area of study), to make judgments that include reflection on relevant social, scientific or ethical issues
E17_TUR_Know details of the operation of destinations, tourist structures and their business sectors worldwide
G1_TUR_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge
T1_TUR_Communicate properly orally and in writing in the two official languages of Catalonia
T2_TUR_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange
T4_TUR_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk
T5_TUR_Domain computer tools and their main applications for ordinary academic and professional activity
T6_TUR_Develop tasks autonomously with a correct organization and timing of academic work
Manage and organize events to promote a tourist destination and improve its positioning
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
Topic 1: Approach and analysis of the importance of the organization and realization of events, with special emphasis in the Tourism Sector.
Topic 2: Study of the planning phases of an event and marketing strategies for its promotion and communication.
Topic 3: Corporate events:
Topic 4: The importance of the Relationship with the media and Security in the realization of Events:
Topic 5: The Protocol and its importance in the organization of events.
Topic 6: Organization of events in the Public Sector
Topic 7: The importance of Catering services in the organization of events.
Topic 8: New trends for the organization of large events
Topic 9: Fairs, Congresses and Conventions.
Topic 10: Presentation of the projects carried out by the students
IMPORTANT: The final exam must be presented to count the rest of the assessment and obtain a grade greater than or equal to 5/10 to pass the course.
Recovery:
For those who have failed the final exam, they will have the option to take a resit exam during the last week of the term. The grade accumulated in the continuous assessment will be saved and will also be counted for the resit exam.
All activities not delivered on the dates and with the required requirements are considered "not delivered". The dates of delivery of the works and presentations will indicate the first day of class.
De Urbina, José Antonio (2001) "El gran libro del Protocolo". 2nd edition. Madrid. Ed. Today's topics
Fuente Lafuente, Carlos (2005) "Practical manual for the organization of events". Ed. Protocol Editions
Repilla, I (2019) "The Ally". Ed. Seix Barral
Kilkenny, Shannon (2011) "The Complete Guide to successful event planning". 2nd edition. Ed. Atlantic Publishing Group Inc.