General information

Subject type: Mandatory

Coordinator: Lluís Albesa Albiol

Trimester: Second term

Credits: 6

Teaching staff: 

Oscar Duran Gutierrez


Basic skills
  • Develop those learning skills necessary to undertake further studies with a high degree of autonomy 

Specific skills
  • Carry out programs for sports organizations and entities in the field of Leisure, Tourism, Leisure, and Sports Entertainment

  • Manage sports facilities

General competencies
  • Produce written and audiovisual texts related to the Sciences of Physical Activity and Sport

  • Apply fundamental rights and equal opportunities for men and women, the principles of equal opportunities and universal accessibility for people with disabilities, solidarity, environmental protection and the values ​​of a culture of peace and democratic values

Transversal competences
  • Understand the scientific literature in the field of physical activity and sport in English and other languages ​​with a significant presence in the scientific field

  • Apply knowledge to their work, in a professional way, with the elaboration and defense of arguments and problem solving in the area of ​​Physical Activity and Sport



This subject is structured in two very well differentiated areas but closely related to each other. First of all, the direction and management of sport, which will introduce the student to the world of sports organizations and facilities in its broadest sense, as well as the discovery of essential aspects related to the sports industry and the role of sports manager. From a theoretical and practical point of view, key issues of organization and business strategy, human resources management and marketing will be addressed without forgetting a basic technical training with which the student to face his first professional contact within the field of sports management.

On the other hand, in the area of ​​sports legislation, the international and, especially, national structure of sport is addressed. In this sense, the main international and national bodies, their organization and competencies are studied. The role of sports clubs and associations and the ways of resolving sports conflicts will also be explained. These contents are essential for the student to have an overview of how sport is regulated and how the legal and private regulations are applied. In this way, the student will be able to know in more detail and in an interdisciplinary way many of the problems and conflicts that appear later in the media (from doping to violence, through the manipulation of parties).

The two areas will be touched in an integrated way, addressing the aspects of legislation applicable to each of the management issues, thus favoring the contextualization of the applicable regulations in each case.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

Learning outcomes


- Possess a global and integrated vision of the service provision process, understanding the fundamentals of management, the rules and regulations that affect the sports sector, as well as analyzing the environmental factors that condition the sports system.

- Demonstrate knowledge in the basic legal system of physical activity and sport, as well as know how to use the knowledge in terms of infrastructures and spaces for physical activity and sport necessary for its management.

Working methodology

This is a part-time subject. This means that there is a% part of the subject that is done in person, in the classroom, with different activities individually or in groups of students and a% of the subject that is worked autonomously, outside of the classroom.

The methodology in part-time subjects requires the responsibility of the student, and their good time management.

The methodology of the subject will be carried out combining face-to-face classroom time, with autonomous work time, with the support of the virtual learning environment. The percentage of time the student spends is distributed as follows:




Face-to-face sessions in the classroom (theory presentation, seminars, personalized tutorials)

Theoretical presentations with audiovisual support, simulations, role-playing games, group work, application of practice to theory, problem-based learning (PBL), presentations by students, simulations




Personal study, problem solving, information search (bibliography, webography), guided work (questionnaires, wikis, debates, forums ...), model reproduction, video capsules, problem solving



Both in the face-to-face sessions and in the autonomous work, the student will work individually and in work groups.

Each ECTS is equivalent to 25 hours of student dedication, considering the time invested in the total of the activities related to the face-to-face time and the time of autonomous work, that the professor of the subject guides, as well as the reading times, information search, connection to the Virtual Classroom, elaboration of works.



  1. The sports company and the sports manager
    1. Company concept. Business and Sport.
    2. Sport as a sector of economic activity. 
    3. The professions of Sport
    4. Direct vs. manage
    5. The profile of the sports manager and areas of action
  2. The Organization of Sport
    1. Administrative Organization of Sport in Spain
    2. The Private Organization of Sport in Spain
    3. Public and private international sports organizations
    4. The subjects participating in the Sports Organization
  3. Organization and strategy of the sports company
    1. The strategic definition of the company
    2. How companies grow
    3. Organizational structures
    4. Quality. Customer satisfaction.
    5. Innovation
  4. People management
    1. Leadership styles
    2. Leadership and Motivation
    3. Definition of jobs
    4. Evaluation and selection of people
    5. Conflict management
    6. Volunteering 
  5. Management of sports facilities
    1. Rules of application
    2. General Urban Planning Plans
    3. Census of sports facilities
    4. Master plan for sports facilities
    5. The life cycle of a sports facility
    6. Sports facilities management models
    7. The management plan
    8. Operational plans
    9. The dashboard
    10. Sustainability
  6. Introduction to Sports Marketing
    1. Marketing and sports marketing
    2. The sport product. The sports service.
    3. Positioning and branding.
    4. The marketing plan
    5. Marketing strategies and tactics
    6. Sponsorship management
  7. Legislation
    1. Basic concepts of law
    2. Sport to general public rules
    3. Sports law
    4. The law of sport
    5. Statutes and regulations of sports organizations
    6. Legislation of sporting interest
    7. The protection of health in sport
    8. Sports discipline
    9. Electoral processes
    10. Sporting events
    11. Sports responsibility
    12. Professional athletes

Learning activities

The activities of the subject follow the system of continuous evaluation, that is to say, that throughout the term the professor proposes several activities, that the students have to solve and deliver. The work of each one of the activities allows to value to the student, the follow-up that does to the asignatura and the elements of improvement, from the comments and notes that the professor will do of the activities.

The proposed activities can be individual or in work groups. The teacher gives the instructions so that the students can elaborate and deliver them. All the activities proposed are designed so that students have a practical perspective on the topics that are developed throughout the ten weeks of the term.


Evaluation system

Qualification system (Royal Decree 1125/2003, of 5 September) that establishes the European system of credits and the system of qualifications to the university degrees of official character and validity in all the state territory:

0 - 4,9: Suspended

5,0 - 6,9: Approved

7,0 - 8,9: Notable

9,0 - 10: Excellent

Continuous evaluation:

Continuous assessment is based on the follow-up of the subject throughout the term and participation in ALL the assessment activities proposed during this period. It consists of three major blocks: final exam, group work and continuous assessment activities. The subject will be considered approved based on the weighted average of all the activities with a grade equal to or greater than 5 points.

The total or partial copy in any of the learning activities will mean a "Not Presented" in the subject, without option to present in the proof of recovery and without prejudice of the opening of a file for this reason.

The final exam will consist of a test-type test with 50 multiple-choice questions based on the concepts and knowledge developed in the theoretical sessions and extension activities. It will not be possible to pass the subject without having obtained a minimum mark of 5 in the final exam.

Group work is based on a public presentation developed in groups of 4/5 components.

Continuous assessment activities are activities proposed by the teacher in the face-to-face and non-face-to-face sessions during the course. They can be individual or group.

Evaluation activity


Assessed skills


 40%, minimum grade of 5








Evaluation in recovery period:

Within the same course, there is the possibility of recovering skills not achieved during the course. In accordance with current regulations, you can only opt for recovery, if the exam has been suspended. If the grade is Not Presented, you will not be eligible for recovery.


Recovery evaluation activity


Assessed skills


 40%, minimum grade of 5











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(Palomar Olmeda, A. dir.), Terol Gómez, R. Sport in jurisprudence, Aranzadi-Thomson Reuters, Navarra, 2013

Campos, A, Direction of Human Resources in the organizations of the physical activity and of sport, Synthesis, Madrid, 2010

Porret, M, People Management, ESIC, Barcelona, ​​2014


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