General information


Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: First term

Credits: 4

Teaching staff: 

Helena M Hernandez Pizarro
Alex Araujo Batlle 
Catherine Llaneza Hesse 
Judith Turrión Prats 
Laura Muñoz Ortiz 
Sonia Llorens Cervera 

Teaching languages


Check the timetables for the language of the subject, although the material can be in any of the three languages.

Skills


Basic skills
  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study. .

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills
  • CE1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.

  • CE2. Apply the principles of marketing and market research

  • CE4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.

  • CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • CE9. Apply technological tools for the use of business resources through Marketing.

  • CE10. Analyze and evaluate the role of digital communities and social media in business.

  • CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • CE12. Apply the English language in different cultural environments of business negotiation.

  • CE13. Identify the basic tools of e-Marketing.

  • CE14. Apply the knowledge acquired to the management of digital communities.

  • CE15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.

  • CE3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.

General competencies
  • CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.

Description


This course aims to deepen the basics of the scientific method and provide students with the basic tools to work to design and execute a research project. On the other hand, improve your skills to use a series of instruments and tools that allow you to manage the different steps of the research process more efficiently and communicate your results more effectively: research tools and information management ; word processing and editing; organization and data processing; and presentation and communication of results.

Also, knowing and mastering the characteristics of the scientific method is of crucial importance in the business world: setting questions, carefully observing reality through the collection of data and verifiable facts, formulating and contrasting hypotheses, drawing conclusions and reformulating the problems and questions we ask ourselves is fundamental to the functioning of markets, companies, and organizations.

This subject has the following specific objectives:

  1. Provide students with a basic knowledge of the scientific method and a set of fundamental skills to apply it to their academic and professional activities.
  2. Convey the importance of the use of empirical data and databases and provide the basic tools to organize and present the information derived from this data in the form of diagrams, graphs, tables, etc. using the appropriate software.
  3. Develop useful communication skills for the presentation of the results of a research project, or any academic or professional work, from the design of the contents and materials used in a presentation, to the most effective strategies in oral communication for present ideas effectively and efficiently.

Learning outcomes


Turn an empirical problem into a research object and draw conclusions.

  • Solve problems through scientific methods.
  • Evaluate different resources for analysis.
  • Conduct research in scientific databases and critically analyze the usefulness of research results in the context of your work question
  •  Present a synthesis of studies and information in an orderly manner and following a line of argument, so that useful conclusions can be drawn for the development of their own arguments and analysis.
  • Identify different ways of answering the research question and elaborate the design of the research based on the main methodologies and their adaptation to each type of question.
  • Understand the main decisions in the processes of data collection and analysis according to the type of research methodology.
  • Improve the communication of the results of empirical work, whether in reports, essays or research work.
  • Design and conduct oral and written presentations to convey information, ideas, problems, and solutions effectively.

Working methodology


Theoretical sessions

MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject

MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.

Guided learning

MD5. Seminars: Sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

MD6. Discussions and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject pursues. The debates have a start and end date and are energized by the teacher

Autonomous learning

MD10. Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.

MD11. Non-contact tutorials: for which the student will have telematic resources such as e-mail and virtual classroom resources

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

The classroom (physics or virtual) it is a safe, free space of attitudes sexists, racists, homophobic, transphobic i discriminatory, ja be towards the students or towards the faculty. we trust that among all and all we can create a space sure on ens can to err i to learn sense having to suffer prejudice others.

Contents


Block 1. Research activity in the social sciences and sources of information

  1. Scientific research
  2. Sources of information
  3. Theoretical framework

Block 2. Written Presentation of Research Papers

  1. Scientific writing
  2. Organization of written work
  3. Editing and presentation of formal documents
  4.  Other documents

Block 3. Quantitative and qualitative information: collection and analysis

  1.  Quantitative Methodologies vs. qualitative
  2. Data collection
  3. Quantitative methodology
  4. Qualitative methodology
  5. Data collection tools: The questionnaire
  6. Write the methodology section
  7. Presentation of results

Block 4. Oral Presentation of Research Papers

  1. Elements of communication
  2. Oral communication strategies
  3. Planning, design and execution of academic and professional presentations. What to present from my written work?

Learning activities


  • AF1. Theoretical sessions
  • AF2. Seminars
  • AF3. Work in group
  • AF4. Individual work
  • AF5. Personal study

 

Evaluation system


 

CONTINUOUS EVALUATION (70%)

  • Block I (15%). Includes individual and group activities
  • Block II (15%).  Includes individual and group activities
  • Block III (20%). Includes individual and group activities
  • Block IV (20%). Includes individual and group activities. The oral presentation (10%), included in the percentage of continuous assessment of block iv, is equivalent to the exam.

Unable to recover

 It does not have a minimum per block, but overall (ie, the average of the continuous assessment of the course) must be higher than 5. If the mark of the continuous assessment is lower than 5, the student must repeat the course. Therefore, passing the continuous assessment is a necessary (not sufficient) condition to pass the subject.

            

FINAL EXAMINATION (30%)

Blocks I, II and III incorporate 1 exam that counts 10% each in the final grade. The average mark of the 3 exams will be the mark of the global exam and has a weight of 30%.

  • The minimum exam mark for each block must be greater than or equal to 4 out of 10
  • The overall mark of the 3 exams (averaging the 3 exams) must be greater than or equal to 5 out of 10 to pass the course

 

Therefore, to pass the course it will be necessary to obtain an average of 5 out of 10, or higher, both in the continuous assessment and in the global exam. 

 

RECOVERY

Students who take the exam: (i) if they do not score 4 out of 10 points, in one or more parts of the exam or (ii) if the mark of the exam is less than 5 out of 10 points (in this case students must retake the exam as a whole). Continuous assessment cannot be recovered.

 

Under no circumstances may students receive help from third parties for any course evaluation activity; and in case of occurrence the student will lose all the right to continue with the evaluations that remain of the asignatura. In case of not understanding of the resolution any activity of the evaluation, will be able to quote to the student later and realize him an oral examination on that one the activity of evaluation. Those issues that cannot be justified can be penalized in the final grade.

 

 

REFERENCES


Basic

Ang, S. (2014). Research design for business & management. SAGE Publications Ltd, https://www.doi.org/10.4135/9781473909694

Amat Oriol and Rocafort Alfredo (2017). How to do research. Barcelona: Profit Editorial.

Lluch, G., & Nicolás, M. (2015). Academic writing: planning, documentation, writing, citation and models. Barcelona: Editorial UOC.

Turull, A., Ardanuy Baró, J., Arroyo and Amayuelas, E., & Arroyo and Amayuelas, E. (2017). Work and communication techniques: instrument for the legal and social sciences. Barcelona: Huygens Editorial

Complementary

McGregor, S. (2018). Understanding and evaluating research. SAGE Publications, Inc. https://www.doi.org/10.4135/9781071802656