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What are you looking for?
Description
The aim of the course is to understand what analytics is and why it is important for the business and for the marketing plan.
We will focus on Google tools such as Google Analytics, Google Tag Manager and Data studio
Learning outcomes
Know what analytics is
Configure GA3 and GA4
Understand Google reports
Draw conclusions based on data
Know how to create custom dashboards
Contents
- That is analytics
- Measurement plan
- Measuring tools
- History
- Cookies
- GA3
- Metrics and dimensions
- Modular
- Co-configuration
- Tracking
- Reporting
- GA4
- Metrics and dimensions
- Modular
- Co-configuration
- Tracking
- Reporting
- GA3 vs GA4
- Wordpress site creation for implementation
- Google Tag Manager
- data studio
Institution
Study
Become an entrepreneur
TecnoCampus Park Mataró-Maresme
Tel. +34 93 169 65 00
info@tecnocampus.cat
Av. Ernest Lluch, 32 | 08302 Mataró
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