101133 - BUSINESS ADMINISTRATION AND MANAGEMENT

Subject type: Basic

Coordinator: Julián Horrillo Tello

Trimester: Third term

Credits: 6

This subject corresponding to the subject COMPANY of the degree and located in the first year aims to train the future engineer in the current reality of the operation of a technological company, so that you end up having a clear idea of ​​the functional subsystems of the Industry, their processes and their management.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

At the end of the course the student must be able to:

- To know the characteristics of the different types of companies and their economic objectives

- Understand, analyze, interpret and rigorously explain basic economic phenomena (microeconomic and macroeconomic)

- Understand and analyze the basic problems of the different areas of management of the company in its functions of administration, people management, logistics, purchasing, financing, marketing and marketing

- Solve situations in which the human factor has a noticeable effect on the results, as well as problems and decisions

- Take initiatives that generate opportunities, with a vision of process and market implementation

The subject consists of face-to-face classes in the classroom (large group), where the theoretical contents will be developed and practical exercises and problems will be solved, and of laboratory practices and case studies (small group), where the practical part of the activities of the subject, and deepens in the resolution of exercises and problems. Attendance at all sessions, both theoretical and practical, is mandatory.

BLOCK 1 Concept of Economy (4 h.)

Definition of economics. Economic theory: micro and macro economics.

Supply and demand. Efficiency, exchange and competitive advantage. Information and speculation. Price flow. Sectors of economic activity.

Markets and the state. Inflation, recession and unemployment. Money supply. Economic policy. Fiscal policy.

Econometrics and research in economics.

BLOCK 2: Company Concept (8 h.)

Definition of company. Organization. Type of organization. Ownership and governance of the company. Business environment. Economic analysis of the company. Company management. Strategic direction. Organization design. Human behavior of the company. Value chain. Innovation Management. Knowledge economy. Industry 4.0. Business management systems (ERP, CRM, E-Business, E-commerce,…).

BLOCK 3: Functional subsystems of the company (20 h.)

Production subsystem. Production and services. Supply. Stocks. Logistics.

Administration and human resources subsystem. Organization. Administration. Development. Labor legislation.

Commercial and marketing subsystem. M. Strategic. M. Operative. M. Digital

BLOCK 4: Financial analysis (12 h.)

Financial management. Investment. Financing. Leverage. Profit and loss account. Costs. Economic information system of the company. Accounting. Management control. Dashboard. Indicators. Ratis. Balance sheet analysis. Economic-financial plan

Face-to-face classes in the classroom (large group): the theoretical subject will be developed and examples, problems and practical cases will be carried out.

The learning method will be based on the resolution of cases by students, interpreting the result.

Practical classes (small groups): there will be practical cases. Your attendance is mandatory.

There will be a final exam, continuous assessment tests and practical work.

• Final exam  60% of value (individual).
• Deliverable e-campus activities and internships 40%

The management of staff in the company. John W. Hunt

Fundamentals of marketing. Philip Kotler

Fundamentals of business management. Maria Iborra, et.a.

Understand accounting and finance. Oriol Amat

Integral control panel. Michale Hammer

Strategy: from vision to action. Julian Carrión

Integral control panel. Michale Hammer