104114 - AUDIOVISUAL SYSTEMS

Subject type: Mandatory

Coordinator: Maddalena Fedele

Trimester: First term

Credits: 4

The subject has a dual purpose. On the one hand, it offers a first approach to the structure of the media, briefly explaining its importance at a social, political, economic and cultural level. També s'aborda la regulació, organització i funcionament dels diferents mitjans de comunicació en el panorama audiovisual català i espanyol. Audiences and their measurement systems are also addressed. On the other hand, it offers an introduction to the audiovisual world from the operation and handling of the digital camera, learning the main rudiments of audiovisual editing and the expressive use of the elements that make up the production and post-production processes of pieces. audiovisuals.

Main:

LO 1: Understand the structure of audiovisual companies and television channels. [linked to E.14., G.1., G.5.]

LO2: Identify the fundamental concepts of audiovisual language. [linked to E.5., G.5.]

LO3: Make a small digital video production according to a pre-established script. [linked to E.5.]

LO4: Carry out a basic video post-production to assess the understanding of the fundamental aspects of an audiovisual production with moving images. [linked to E.5, E.7]

LO5. Work professionally on video techniques based on the characteristics of recording [linked to E.5., G.5.]
LO6. Have the ability to evaluate technical and creative resources when dealing with different types of recording [linked to E.5., G.5.]

LO7: Define a basic film project (literary adaptation, work team, economic study, ...) [linked to E.5., T.2., G.5.]

LO8: Understand video camera technology and the digital environment. [linked to E.5.]

LO9: Acquire theoretical and practical knowledge of the different technological and narrative tools when recording an audiovisual product. [linked to E.5., G.5.]

LO10: Know how to work in a team and fulfill a specific role within the group that allows them to manage with maximum efficiency [linked to T.2.]

LO11: Understand the different narrative elements of film editing. [Linked to E.5.,, G.5.]

LO12: Encourage the study and analysis of the audiovisual as a narrative language with the intention that students develop their critical and stylistic capacity when developing a project or valuing others. [linked to E.5., G.5.]

LO13: Apply sound analysis tools. [Linked to E.5., E.7.]

LO14: Creatively look for the necessary sound elements for their objective and apply creativity. [linked to E.5., E.7.]

Complementary

RAC1: Have the essential knowledge about the current structure of the audiovisual media and the audiovisual landscape in Catalonia and Spain [linked to E.14., G.1., G.5.]
RAC2: Acquire basic knowledge in relation to audiences in the audiovisual media. [linked to E.5., G.5.]

RAC3: Know the operation of the pre-production, production and post-production of an audiovisual product [G.5.]

Theoretical classes (2 hours with a break of 10 min)?

They will be taught in the classroom indicated, which has a projector for viewing and will have the full enrolled group.

The theoretical concepts will be presented in class by the teacher encouraging the receptivity and participation of students.

In the same way, practical exercises will be solved that illustrate the theory to generate a debate in the classroom.

Practical classes (2 hours long) They will take place in the laboratories in small groups. 

Practices are a fundamental part of the classes, as they serve to show in a tangible and direct way the theoretical concepts taught.

Attendance is mandatory. Only an unjustified absence per course will be allowed (the only cases in which an absence is justified are: serious health or family circumstance, court summons, elite athlete competition). If there is more than one unjustified absence the part of the practices will be suspended and the student will have to go to recovery. 

The practical activities will be carried out on two levels. On the one hand, there will be fieldwork on specific programs and audiences related to the current audiovisual landscape of Catalonia and Spain.

On the other hand, audiovisual material will be used and, therefore, the commitment on the part of the students when delivering the audiovisual materials on time is basic.

Important note: Spelling will be taken into account in all written exercises (both theoretical and practical).

In no case will an exercise be accepted outside the delivery date set by the teacher, regardless of the student's justification. Activities without a name or without following the established presentation delivery format will not be evaluated and the numerical grade will be zero.

First part:

1. Introduction: the study of the structure of the media

Communication. Characteristics of the media.

The social, political, economic and cultural dimension of the media. Pressures affecting the media. 

Related learning outcomes: LO 1

Related competences: E 14, G 1, G 5.

2. Media and communication groups in Spain

The press. Television: public and private; DTT, pay TV.

The radio. The main Spanish communication groups.

Related learning outcomes: LO 1

Related competences: E 14, G 1, G 5.

3. Media and communication groups in Catalonia

The press. Television: the CAC; the Catalan Audiovisual Media Corporation; local television.

The radio. The main Catalan communication groups.

Related learning outcomes: LO 1

Related competences: E 14, G 1, G 5.

4. Audiovisual companies: television channels, platforms, producers and news agencies.

Major television channels. Audiovisual producers. Information agencies, EFE, Europa Press, ACN.

Audiovisual consultants, Barlovento, Kandar Media as an example.

Related learning outcomes: RA1, RA2.

Related competences: E 14, G 1, G 5, T 2.

Second part:

5. Introduction to the audiovisual world

Basic elements for the realization of a small audiovisual production (literary script, technician, storyboard shooting plan, basic equipment, production roles).

Related learning outcomes: RA3, RA4

Related competences: E.5., T.2., G.5.

6. Operation and operation of digital camera
Lens, exposure, formats, sensor, storage.

Related learning outcomes: RA8, RA9, RAC 1, RAC 2

Related competences: E.5, G.5

7. Realization and Assembly

From the script to the screen: steps in the conception of an audiovisual piece.

Human team, axes, point of view and staging. Introduction to audiovisual editing. Assembly as a tool for narrative construction.

Rhythm, continuity and structure. Assembly as a form of creative expression.

Basic basics of non-linear editing software Adobe PremierePro. 

Related learning outcomes: RA11, RA12

Related competences: E.5., G.5.

8. Colour

Visual perception. Color and properties. Color semantics.

Color schemes. Calibration. Production design and art direction.

Related learning outcomes: RA6, RAC. 1, RAC.2

Related competences: E.5., E.7.

9. So

Features, microphones, speakers, formats.

Related learning outcomes: RAC 4, RAC 4

Related competences: E.5., G.5, E.7.

PRACTICES:

ACTIVITY 1: Description and analysis of an audiovisual company.

In groups of 2/3 students, a file of a current audiovisual medium will be made: property, capital, financing, etc.

An exhibition will then be held in front of the other students to share the results. The file and the exhibition are evaluable. 

Related Learning Outcomes: RA1, RAC1

Competences: [linked to E 14, G1, G5, T 2]

Evaluable: 5%

ACTIVITY 2 : Study of audiences. In groups of 2/3 people, various audiences of some specific current media programs will be analyzed.

The type of audience for each program will also be analyzed. An exhibition will then be held with the other students to share the results.

The file and the exhibition are evaluable. 

Related Learning Outcomes: RA1, RAC 2.

Competences: [linked to E.14, G1, G.5, T 2.]

Evaluable: 5%

ACTIVITY 3: Conception and Ideation of an Audiovisual Piece.

In groups of 5/6 students the idea will be created for an audiovisual piece that can be carried out through a small production.

Each group will have to prepare a dossier with the idea that includes: concept, location / s, Storyboard, Shooting plan, Aesthetics and references.

Ideas will be shared and discussed in class. 

Related Learning Outcomes: RA2, RA7, RA10, RAC 3

Competences: [linked to E.5., G.5.]

Evaluable: 5%

ACTIVITY 4 : Audiovisual study of the final production.

In groups of 5/6 students the rehearsal of recording and lighting of the future audiovisual piece will be carried out.

Practical essay of types of plans, staging, focus and angle, axes and lighting scheme. 

Production material: Video camera, tripod, batteries, microphones.

Related Learning Outcomes: RA2, RA4, RA5, RA6, RA10

Competences: [linked to E.5., G.5.]

Evaluable: 5%

FINAL PRODUCTION : 30%

In groups of 5/6 students there will be an audiovisual piece highlighting all the
technical, aesthetic and conceptual knowledge acquired during the quarter.

Production material: Video camera, tripod, batteries, microphones.

Related learning outcomes: RA2, RA4, RA5, RA6, RA10, RA11, RA12, RA13, RA14, RAC 3
Competences: [linked to E.5., G.5.]

FINAL EXAM: 50%

The theoretical test assesses the theoretical, conceptual and analytical knowledge acquired by students during the term.

Related learning outcomes: RA1, RA2, RA8, RA9, RA11, RA12, RAC 1 RAC 3
Competences: [linked to E.14., G.1, G.5]

50% Theory + 50% Practice

A single exam with a weight of 50% of the final grade.

Four activities that together offer 20% of the grade (5% each of the practices).

Internships are mandatory. Arriving more than 15 minutes late means zero in activity.

The first two will include an analysis of some of the current audiovisual companies and a specific audience study.

In the third and fourth practice we will work on the final production of an audiovisual piece. 

Final production: 30% (the final product has 25% and the other 5% corresponds to the documentation submitted).

The presentation of the project is mandatory to be able to take the final exam.

To be able to average, the mark of the theoretical exam must be at least a 5.

To be able to average, the mark of the set of practices must be at least a 5.

Recovery:

In case of failing the theoretical exam, the recovery will consist of a theoretical exam of all the content of the subject that will average with the average mark of the practices (if these are approved)

Only those students who have taken the final exam can apply for recovery (all those students "not presented" in the first call do not have the option to take the recovery).

The mark to pass this exam will also be a 5, otherwise the subject will be suspended.

In case of suspending the practical part of the subject, the student will have to realize an individual activity of recovery that will equivalent to 40% of the practical percentage of the subject.

Those students who have not presented themselves in the internships during the term will not be able to access this recovery practice and their grade will include a Not Presented.

The internship grade will not be saved from one course to another.

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BUSTAMANTE, E. Radio and television in Spain. History of a pending subject of democracy. Editorial Gedisa, 2009.

ALMIRON, N. "Private groups owning media in Spain: main structural and financial data". Communication and Society, vol. 22, núm. 1. pp.243-273. 2009.

HARTWIG, ROBERT L. Basic technology of digital and analog television. Omega, 2008.

FELIX MOLERO, E. Radio and TV systems. MACGRAWN HILL, 2006.

CASTILLO POMEDA, JM Television and audiovisual production and language. Spanish Radio and Television Institute. Madrid, 2013.

SIETY, E. The plane. Paidós Ibérica, 2004.

SAMUELSON, D. The technical manual of cinema. Film and video school. Andoain, 2006.

FERNÁNDEZ DÍAZ, F., MARTÍNEZ ABADIA, J. Basic manual of language and audiovisual narrative. Paidós, 1999.

AIMC, General Media Study

Ministry of Culture. Cinema in data and figures. 

MUSBURGER. RB Video production with a camera. IORTV, 2001.

ALTEN, Stanley R. Sound in audiovisual media. Andoain Film and Video School, 2008.

PRIEL, V. The assembly. Paidós Ibérica, 2004.

ARTERO MUÑOZ, JP The television market in Spain. Oligopoly. Editorial Deusto, 2008.

AEDE, White Paper of the Daily Press.

INCOM, Report on communication in Catalonia.

CAC (Catalan Audiovisual Council), Audiovisual Information Bulletin in Catalonia (quarterly publication).