TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Basic

Coordinator: Maddalena Fedele

Trimester: First term

Credits: 6

Teaching staff: 

Nuria Sánchez Guillem
Ismael Hernández Adell 

Skills

Specific skills

  • E12_Planning business strategies related to the economic and social phenomena typical of the welfare society and the digital entertainment industry. Turn ideas into actions in a creative and innovative way

Description

The subject Economics and Business Administration is a compulsory subject within the Degree. It aims to familiarize the student with the most basic economic concepts that regulate our economic and social environment, as well as introducing them to the functioning of the business world. It consists of two distinct parts: Part I Economy and Part II Business.

Learning outcomes

  • Use economic vocabulary.
  • Identify and describe the main economic and social objectives.
  • Evaluate different proposed solutions of Economic Policy.
  • Identify the functional areas of a company.
  • Interpret and evaluate information from the business environment.
  • Describe and classify different assets and sources of financing of an audiovisual company.

Working methodology

The work in the classroom is based on classes where the teacher explains the theory concepts with real examples, current news from the press and practical cases that are solved together with the participation of the students. Given the social nature of this subject, and since in many cases there is no single solution to the problems raised, it becomes very interesting, starting from a few theoretical concepts, the intervention of the students to promote the debate in some topics In the classroom you will also work in groups, analyzing articles or news, solving exercises or proposing solutions.

Contents

1. Introduction to economic theory.

  • Scarcity and choice: Frontier of production possibilities.
  • Economic objectives.
  • Economic agents.
  • Economic sectors.
  • Economic systems.

2. Microeconomics: The market.

  • Demand and supply: Seeking balance.
  • Buyer and seller reactions.

3. Macroeconomics: National Accounting.

  • Macroeconomic indicators: Advantages and disadvantages.
  • Economic policies: Fiscal Policy and Monetary Policy.
  • Positive and negative effects of Economic Policy.

4. The company as an organization.

  • Concepts: Company - entrepreneur - entrepreneur.
  • Functional areas.
  • Organization Chart and Organizational Structure.

5. The company and the environment.

  • The business environment: PEST and SWOT
  • Business culture.

6. The company and economic information.

  • Balance: Photograph of the heritage.
  • Operating account.

 

Learning activities

Activity 1: Press collection: Analyze current news from our economic and social environment. Demonstrate ability to reflect and argue according to one's own value judgments.

Activity 2: Homework

Activity 3: First partial exam

Activity 4: Second partial exam

Evaluation system

The final grade of the course will be calculated by applying the following weights to the activities:

Activity 1: Press collection - 15%

Activity 2: Homework - 15%

Activity 3: First partial - 35%

Activity 4: Second partial - 35%

Recovery: Students with a grade of less than 5 in the final grade can recover the subject by taking a single exam that will cover all the content of the same. The grade obtained in the make-up exam will be the final grade for the subject. According to the center's current regulations, only those students who have participated in a significant number of the course's assessment activities and who have not reached a final average grade of 5 may take the make-up exam.

REFERENCES

Basic

Amat, Oriol (2008). Understand accounting and finance. Management 2000.

Núria Sánchez Guillem. File of exercises of the asignatura. ESUP Tecnocampus.

Aguado, Lacalle and Cepeda (2005). Basic economics lessons. Paraninfo.

Complementary

Vogel, Harold (2007). Entertainment Industry Economics: A guide for financial analysis. Cambridge University Press.

Maynar Mariño (2010). The economy of the company. McGrawHill.

Bueno Campos, Eduardo (2004). Basic course in business economics. Pyramid.