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T1_That students know a third language, which will be preferably English, with an adequate level of oral and written form, in accordance with the needs of the graduates of each degree
As English is the international shared language in most technological and scientific areas, the field of Media studies relies on it as an essential communication tool to all professionals and scholars who want to develop their career in the many and varied media sectors. Audiovisual media students need to improve their English abilities in order to fully perform media-related tasks in international contexts. Therefore, this subject is focused on developing the four languages and communication skills in the key areas of the media: film, TV, radio, newspapers, magazines and advertising, based on authentic teaching materials. Students are thus provided with plenty of practice on the language and situations of the media world that help them prepare for real working life.
In general terms, this subject contributes to the learning outcomes (LO) specific of the subject matter it belongs to (English):
At a more specific level, at the end of the course, students must be able to improve communication skills and English language knowledge in key areas of the Media. In order to achieve this, the following outcomes will have to be achieved:
Teaching Methodology
Classroom activities will focus on the development of communication skills and specific English language knowledge for media students. A variety of listening, speaking, reading and writing activities based on authentic teaching materials (newspaper articles, magazine covers, adapted film scripts and blogs) will give students plenty of practice of the language of the media industry and help them prepare for real working life. .
Tasks, exercises and activities will be done individually or in small groups (either in the classroom or as homework) and will have to be handed in to the teacher for assessment on the assigned date (Late or emailed homework will not be accepted).
Content 1: Film: Writing a logline and a film review
Related Activities:
Content 2: TV: The language of TV production, filming and editing
Related Activities:
Content 3: Radio: Planning, writing and recording a radio interview
Related Activities:
Content 4: Newspapers: planning and writing newspaper headlines and articles
Related Activities:
Content 5: Magazines: Planning and writing a true-life story
Related Activities:
Content 6: Advertising: Creating a Print Advert
Related Activities:
Aiming to gather evidence of the achievement of learning outcomes (LO), the following activities will be carried out (related to the common competencies):
Activity 1: Film. Writing a logline and a film review (Content 1) (Evidence of Learning Outcomes LO1, LO2, and LO11)
Understanding the features of a film script: its technical vocabulary and style features. Presenting a logline or a brief summary of the film plot. Writing a film review on a selected film. Understanding the elements of a pitching session
Assignments:
(5% of the final mark)
(5% of the final mark)
Specific goals:
At the end of the activity, students must be able to:
Activity 2: TV: The language of TV production, recording and editing (Content 2) (Evidence of Learning Outcomes LO3)
Understanding and using the language of TV production, filming and editing.
Assignments:
(5% of the final mark)
Specific goals:
At the end of the activity, students must be able to:
Activity 3: Radio: Planning, writing and recording a radio interview (Content 3) (Evidence of Learning Outcomes LO4, LO5, and LO6)
Understanding the lexicon employed on the radio and the production process of radio programs. Planning an interview that has to be recorded for a 30-minute radio program.
Assignments:
CA4: Planning, preparing and recording a radio interview (in pairs)
(10% of the final mark)
Specific goals:
At the end of the activity, students must be able to:
Activity 4: Newspapers: planning and writing newspaper headlines and articles (Content 4) (Evidence of Learning Outcomes LO7 and LO8)
Understanding and writing newspaper headlines and sub-headlines. Analysis of newspaper articles. Planning and writing a newspaper article.
Assignments:
(4% of the final mark)
Specific goals:
At the end of the activity, students must be able to:
Activity 5: Magazines. Planning and writing a true-life story (Content 5) (Evidence of Learning Outcomes LO9)
Composing a magazine cover using the most suitable type of language and style.
Planning the key contents of a magazine. Planning and writing a true-life story.
Assignments:
(7% of the final mark)
Specific goals:
At the end of the activity, students must be able to:
Activity 6: Creating an advertisement (Content 6) (Evidence of Learning Outcomes LO10 and LO11)
Using the adequate vocabulary and style to sell products / services to a potential client and convince them that they are the best. Making an advertisement by using the most suitable techniques and an eye-catching slogan.
Assignments:
(4% of the final mark)
Specific goals:
At the end of the activity, students must be able to:
Activity 7: Final project: design, write and present a magazine (Contents 1, 2, 3, 4, 5, and 6) (Evidence of Learning Outcomes LO1, LO4, LO6, LO7, LO8, LO9, LO10, and LO11)
Assignments:
A printed or online magazine (15% of the final mark; assessed as a group activity)
An oral presentation of the project (10% of the final mark; assessed individually)
Specific goals:
At the end of the activity, students must be able to:
Activity 8: Exam (Contents 1, 2, 3, 4, 5, and 6) (Evidence of Learning Outcomes LO1, LO3, LO4, LO5, LO6, LO7, LO8, LO9, and LO10)
The written exam will include exercises based on contents 1 to 6 of the module
This is 30% of the final mark
Specific goals:
At the end of the activity, students must be able to:
Demonstrate that they have acquired the skills and knowledge learned both in the classroom and outside the classroom
Assessment Methodology
Rules for Carrying out Activities
If one of the activities, tests or exercises is not delivered in two time by the student, it will be considered as a 0. Students will not be allowed to use notes, dossier, or dictionaries in the exam (s).
VERY IMPORTANT: Partial or total plagiarism will immediately result in a FAIL (0) for the plagiarised exercise. PLAGIARISING consists of copying text from unacknowledged sources -whether this is part of a sentence or a whole text- with the intention of passing it off as the student’s own production. It includes cutting and pasting from internet sources, presented unmodified in the student's own text. Plagiarism is a SERIOUS OFFENCE. Students must respect authors' intellectual property, always identifying the sources they may use; they must also be responsible for the originality and authenticity of their own texts.
Ceramella, Nick, and Elizabeth Lee. Cambridge English for the Media. Cambridge [etc.: Cambridge University Press, 2012. Print.
Flinders, Steve, and Steve Flinders. Test Your Professional English: Business: General. Harlow, Essex, Eng: Pearson Education, 2002. Print.
Chandler, Daniel, and Rod Munday. A Dictionary of Media and Communication. Oxford: Oxford University Press, 2011. Print.
Other learning resources:
Radio
Websites available to host home-made audio and video content: http://blip.tv/ and http://www.ning.com/es/
Other learning resources:
Magazines
Selection of current covers http://www.myfavouritemagazines.co.uk/
Other learning resources:
Television
An internet search for abbreviations such as TX date and PTC will help you find plenty of filming schedules http://www.itnsource.com/shotlist/GranadaClips/2008/01/26/2716465/?s=Worthing
Other learning resources:
Movie
Film reviews http://www.theguardian.com/film/film+tone/reviews
Other learning resources:
advertising
Online newspaper ads http://www.newspaperadsonline.co.uk/
Other learning resources:
Newspapers
Latest headlines from the US and around the worldhttp://www.1stheadlines.com/index.htm