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In the last TCM Board of Directors, the head of communication and marketing of the Foundation, Oriol Ribet, presented to attendees a report on the evolution of the campaign to promote university studies in the park, which you can consult here.

The campaign, currently underway, has shown a greater interest than last year in engineering careers. It has also strengthened the line of investing much of the budget available on the Internet, through the Google Adwords service, with the idea that the target audience of the campaign seeks information through the network. Also noteworthy is the commitment to street posters (mupis) in various municipalities of the Maresme and Vallès and advertising in the TV3 series La Riera (product placement) as actions that are part of the campaign.

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