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The TecnoCampus Conference Center hosted last October 17 the Tex&Tech by Reimagine Textile event, an event that focuses on innovation and sustainability in the textile sector. The conference, organized by Mataró City Council, the TecnoCampus and Eurecat, brought together nearly 170 experts, companies and entrepreneurs to explore how innovation and sustainability can transform the future of fashion and textiles in Catalonia.
This edition focused on specific examples of companies that are already committed to sustainability. Among the outstanding projects, the start-up Run To Wear presented its digital passport, a tool that allows the traceability of each piece of clothing to be identified, facilitating the verification of sustainability and promoting recycling. Clo3D, meanwhile, showed how the Digital Twins can streamline production processes and optimize photography sessions.
The day also included the participation of Desigual, which presented its new digital strategy, based on the impact on social networks such as Instagram and TikTok, and how this strategy has transformed the brand in recent years.
During the event, the Reimagine Textile Awards were presented, which recognize the best innovation projects in the textile sector. The winners of this edition were:
The winners received a prize of €3.000, a 50% grant for a year's stay in the incubator of the Reimagine Textile program, access to the Fab Lab and Eurecat's advisory services, as well as a free subscription to a year as members of Asegema.
The Tex & Tech 2024 conference has shown that sustainability and digitization are the great challenges that the textile sector must face, but also great opportunities for growth. Participating companies highlighted how these two trends are revolutionizing the way fashion is produced, sold and consumed. The event also featured technology demos from BitGenoma, Clo3D and Thinkin3D, which showcased innovative solutions in technology, digitization and 3D printing. Public-private collaboration to promote textile innovation.
At the event, presided over by the mayor of Mataró and president of TecnoCampus, David Bote, the representatives of the organizing entities agreed to highlight the importance of public-private collaboration to continue promoting innovation in the textile sector, with the aim of continuing to turn Mataró and the Maresme into a benchmark innovation hub, with a clear focus towards the ecological transition and digitalisation. Reimagine Textile continues to be a key project to promote new sustainable business models, promote innovation in materials and technologies, and promote the return of local production, while contributing to the reindustrialization of the territory.