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Reimagine Textile: lerolero is born, a startup that revolutionizes children's fashion with a non-permanent subscription system
09 October 2024
lerolero is a startup that changes the way families dress their children with an innovative non-permanent subscription system, focused on sustainability and practicality for families.
Founded by Carlos Cebrián, participant of the Reimagine Textile High Performance Program, lerolero offers a circular wardrobe adapted to the growth of the little ones. The service allows families to receive between 5 and 10 carefully selected pieces, which can be renewed as they grow, and without compromising quality or style.
The Reimagine Textile project, promoted in Mataró by the City Council, the TecnoCampus and Eurecat, has been key in the development of this young company, providing its founder with the tools and support necessary to carry out his vision of a children's fashion that is more aware and respectful of the environment. Carlos Cebrián was selected from more than 100 projects, which reinforces the innovative character of lerolero, which has already gained popularity since its launch in July with the first subscribing families.
The idea of lerolero arose from the founder's personal experience as a father of two children, seeing how his children's clothes were practically new due to rapid growth. This experience inspired the creation of a solution that not only makes clothes management easier for parents, but also promotes sustainability by reducing post-consumer textile waste. lerolero offers three subscription plans designed to meet different needs and preferences:
- Easy Loop: Receive 5 surprise clothes to add excitement and variety to little ones' wardrobes.
- Bento: Includes 7 pieces for 49 euros per month, offering a curated selection of quality children's fashion.
- Big Wardrobe: Offers maximum flexibility with 10 pieces for 65 euros per month, ideal for those looking for greater variety in their children's wardrobe.
With this business model, lerolero achieves rsignificantly reduce both textile waste and its water footprint, reusing clothing to the maximum of its useful life and saving up to 2.700 liters of water per reused garment instead of producing new ones. This strategy is aligned with the Sustainable Development Goals (SDGs) of responsible consumption and production, promoting sustainable practices in the fashion sector. "Our goal is to simplify the lives of families while encouraging more sustainable consumption habits," says Carlos Cebrián. "Children's fashion can generate a significant waste of textiles and resources. With our service, we offer an economical and responsible way of dressing the little ones in high-quality clothes," he concludes.
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