Reimagine Textile 2021 Entrepreneurship Program

It is a high performance program and support in the process of transforming business ideas in the sector textile and fashion in real business projects, which is subsidized by the TecnoCampus Foundation, the Barcelona Provincial Council, the Generalitat de Catalunya and the European Social Fund. 

If you are an entrepreneur or a start-up in the initial phase of the textile and fashion sector, this program interests you! 

 

Registration

Nov. 16 to Feb. 14

InfoDays: 

21 Jan 12h and 4 Feb 16h

Pre-selection candidates:

15 and 16 feb

DemoDays: 

18 and 19 feb

Selected communication:

26 February

Program start:

March 4

Reimagine Textile 2020 Entrepreneurship Program

We will select projects that incorporate intelligent, functional and / or sustainable fabrics in their products, that use innovative manufacturing processes, or that provide technological, sustainable and / or disruptive solutions to the textile industry.  

It is necessary for the project to have at least one full-time dedicated person. Also that it contemplates like social and fiscal domicile, to exert the future activity of the company, the Park TecnoCampus, the city of Mataró or the region of the Maremes. In the case of an alternative registered office, provide for inclusion in the TecnoCampus business network, as well as provide for production at the local level taking into account the industrial capacity of the territory. 

SCHEDULE

First phase

The program consists of two phases, the first, where participants experience the program in an evolutionary way by working on the following phases of the specific Business Model of the textile sector. It consists of sessions that combine workshops given by mentors, experts and testimonials from successful entrepreneurs in the sector.

  • You will turn the business idea into a clear value proposition, discovering the market and its reaction to the value proposition. You will approach the business model with the Canvas methodology.
  • They will help you prepare the product strategy and collection development; and to define the plan of operations.
  • You will define marketing and sales strategies; and we will teach you sales techniques.
  • You will validate the economic and financial viability as well as the product quality standards.
  • You will discover possible technological and innovation opportunities.
  • You will learn about the experiences of entrepreneurs in the sector who have brought their innovative ideas to market.
  • You will learn how to create professional data sheets and a viable and consistent collection chart.
  • We will facilitate the connection with the textile productive fabric of the territory to find the right suppliers.
  • You will learn how to create a story for your brand and present it. 
  • Access to the fablab facilities, atelier, shooting area and co-working area.
  • Connection with the entrepreneurial ecosystem Reimagine Textile.

The program consists of:

  • 9 sessions
  • 5 masterclasses
  • 2 communication and marketing workshops
  • 1 talk on sustainable fashion

Reflections of the entrepreneur.

With the methodology Business Model Canvas you will turn your business idea into a clear value proposition.

Technical file. Product offer: portfolio. Development and structure of the collection (occasions of use, type of piece, basic, continuous, trends). Capturing the trend, interpreting and adapting to our brand.

 

Technical file. Product offer: portfolio. Development and structure of the collection (occasions of use, type of piece, basic, continuous, trends). Capturing the trend, interpreting and adapting to our brand.

What market do we want to work in? What is our competition? And our brand universe? Who will buy our product and why? How is our customer, target profile, how to buy ?, Purchase process ... Technological platforms for market research such as SurveyMonkey. Branding.

At what price level do we want to be? How do we work out the scandal, price rate and margins? How will we introduce our product within this market? Do we want to open our own store? Which stores do we want to sell to? With what image? How to draw up the sales plan? How to get there?

What sales channels do I use and how? E-commerce, pop ups, sales showrooms, markets, digital platforms, maketplaces, sales agents, etc. Does it make sense to go out to international markets? Presentation of new business models that appear in the fashion sector and their digitization. What are the new marketing or distribution channels? Multichannel vs. Omnichannelity. How do we drive sales through e-commerce? What needs do we have and what actions should we take? What are the new strategies that help drive online distribution channels?

How is technology and social media used to make sales? What actions can I take to optimize my positioning through on and off line channels? How can I improve my positioning in web search engines? What promotional tools do I have on social media? How can I gain followers? Who can help me promote my brand online (influencers, bloggers, key opinion leaders)? Technology applied to CRM and customer loyalty.

Do you know what the word timing or deadline means? Have you ever made a collection plan? Do you know the processes that a piece goes through before arriving at a store? The textile and accessories sector is complicated and requires good planning of operations: from design to trade show (prototypes, counter samples, trade show, ...). From the selection of fabrics to the delivery of the piece to the customer. Technology and innovation: How is technology present in textile design? How to integrate technology into fashion? What are the latest innovation trends or future trends applied to fashion? How does the textile industry and the big chains innovate in technology and how can I benefit? At what point is technological innovation in the textile world?

Basics that will help you in a practical way to manage your business. We will emphasize knowing the costs and margins well, the elaboration of a budget of income and expenses as well as the needs of treasury to be able to finance a project in the fashion sector. Digital platforms that can help you in the day to day administration

"Digital Manufacturing, Biomaterials and 3D Printing for textiles and fashion" and visit to Fab Lab in Barcelona

Innovation in fabrics. Canet de Mar Textile Technology Research and Transfer Center. EURECAT 

Guided tour of the Materfad material library, Barcelona Materials Center.

3D printing Canet de Mar Textile Technology Research and Transfer Center. EURECAT 

Guided tour of the FabLab in Barcelona

Digital marketing workshop: what you need to know to manage the web and networks well

Communication workshop to know how to sell your idea, your project

Talk: Introduction to sustainable fashion

Second phase

MARKET SUPPORT

At the end of the first phase, the entrepreneurs will present their value proposition and an evaluation committee will select the five finalist projects, which will enter the second phase of the program.

In this phase, we will accompany you in a personalized way in the launch with: 

  • Expert advice from professionals specializing in textile design and fashion (25 hours).
  • Support in the search for funding.
  • Guidance in the registration of patents and trademarks.
  • Support for promotion and presence in the media at local and national level.

Throughout the program you will have a space for shared use in the Tecnocampus to work on the project.

Reimagine Textile 2019 Entrepreneurship Program

  • Incorporate innovative or technical fabrics

    That the incorporation of this type of fabrics improve the existing proposals in the market, whether in fashion, clothing accessories, sports, home or in industrial applications. 

  • Innovate in design

    For example products that allow you to have two different uses.

  • Combine technology and fashion

    Giving solutions to users by incorporating technology into the product.

  • ZER COLLECTION

    Ane Castro and Núria Costa

    Urban fashion design for men and women based on 3D printing technology that avoids waste generation. This project has won 4 competitions in 2018 for its perfect combination of technological innovation, trend and sustainability: 9th edition of the Samsung Ego Innovation Project, “Fashioning Sustainability” Freudenberg Performance Materials Apparel, best technological startup in the 4th edition of 080 Investor Day and 2nd prize in the 18th edition of the Creatic TecnoCampus Awards.

  • ACONKAGUA

    Daniela Birro

    Women's water sportswear, fitness & lifestyle, exclusive, comfortable and high quality, based on sustainable fabrics, local production and circular economy.

  • KÁHUARAU

    Maria and Joanna Navas

    Exclusive product of footwear and accessories with organic fabric of own creation with design and artistic and naturalistic materials. The production process is socially responsible and environmentally friendly.

  • THE RUNNING REPUBLIC

    Paolo Quagliotti

    Sustainable sports technical textile brand made from recycled fabrics and plastics. This new sports brand allows you to apply custom designs.

  • VIÓ EXCLUSIVE WEAR

    Carlos Viózquez

    Technical paddle and tennis sportswear for men and women with the latest materials and original designs.

  • FREE FORM

    Carolina Asensio and Marina Vergés

    Adapted and inclusive fashion for people with an eventual or permanent physical disability.

Reimagine Textile 2018 Entrepreneurship Program

JUNE

DV.1   10:00 -14: 00h

Session 1: Presentation of the program. The Strategic Plan of the project. Reflections of the entrepreneur. Speaker: Jordi Puig. Plusvalue

Testimony of a guest entrepreneur in the sector: Mireia Playà, vice-president of Moda-FAD and founder of the eponymous vegan footwear brand. www.modafad.org / www.mireiaplaya.com

DJ 7   10:00 -14: 00h

Session 2: With the methodology Business Model Canvas you will turn your business idea into a clear value proposition.

Speaker: Veronica Torras

DJ 14   10:00 -14: 00h

Session 3: Product + Collection Development + Collection Chart. Capturing the trend, interpreting and adapting to our brand. Identification of opportunities such as technical fabrics, smart fabrics, etc. Product offer: portfolio and structure of the collection, collection table (occasions of use, type of piece, basic, Continuatives, trends); Technical file. Speaker: Tonia Mesquida. Plusvalue

 15:30 -17: 00h

Session 3: Product + Collection Development + Collection Chart. Capturing the trend, interpreting and adapting to our brand. Identification of opportunities such as technical fabrics, smart fabrics, etc. Product offer: portfolio and structure of the collection, collection table (occasions of use, type of piece, basic, Continuatives, trends); Technical file. Speaker: Tonia Mesquida. Plusvalue

Testimony of a guest entrepreneur in the sector: Xènia Semis, Creative Director and co-founder of Rita Row. www.ritarow.com

 

Masterclass: Innovation in fabrics. Miquel Soler. Director of the Center for Research and Transfer of Textile Technology - Barcelona Provincial Council. EURECAT 

DC 20   10:00 -11: 30h

Masterclass: Guided tour of the Materfad material library, Barcelona Materials Center.

DJ 21  10:00 -14: 00h

Session 4: Operations plan. Do you know what the word timing or deadline means? Have you ever made a collection plan? Do you know the processes that a piece goes through before arriving at a store? The textile and accessories sector is complicated and requires good planning of operations: from design to trade show (prototypes, counter samples, trade show, ...). From the selection of fabrics to the delivery of the piece to the customer. Technology and innovation: How is technology present in textile design? How to integrate technology into fashion? What are the latest innovation trends or future trends applied to fashion? How does the textile industry and the big chains innovate in technology and how can I benefit? At what point is technological innovation in the textile world?

Speaker: Tonia Mesquida. Plusvalue

DJ.28   10:00 -14: 00h

Session 5: Commercial plan I: Commercial plan I. At what price level do we want to place ourselves and how does it affect our collection? How do we work out the scandal, price rate, and margin chain? How will we introduce our product in this market? Do we want to open our own store? What stores do we want to sell to? With what image? How to draw up the sales plan? How to get there?

Speaker: Jordi Puig. Plusvalue.

Testimony of an entrepreneur in the guest sector.

 16:30-18:00

Masterclass: "Digital Manufacturing, Biomaterials and 3D Printing for textiles and fashion" and visit to Fab Lab in Barcelona.

Speaker: Anastasia Pistofidou. Fab Lab Barcelona