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General information

Position: Professor

Office: 8

Correu Electronic: asamper@tecnocampus.cat

ORCID code: Visit

Professional category: Doctor

Description of the academic, research and / or professional profile

My research line during the PhD concerned Digital Leisure (Videogames field of study), and I was methodologically focused in Game User Research. As a researcher, I achieved my PhD (University Rovira i Virgili, Spain) with impact publications - for two JCR journals and CHI Play - among others. I collaborated in research with the University of Lincoln (UK) and the Authonomous University of Barcelona (Spain). I've published in international conferences and book chapters since then. I left temporary the academy to get experience in the video games' industry. I worked for Delirium Studios - a well-known and award winning Spanish indie game developer. -, as Game User Researcher and in charged of International Relations. To that end, I took advantage of the already learned skills in the academy. For instance, I applied agile research methods for user research and interacted with publishers and specialized international press to get visibility for the studio. From that point on I've been a professor in Videogames production, Agile, Gamification, Internationalization, Leisure and recreation as economic activities, Marketing, Leadership, etc. for many different university centers, as freelancers. Always trying to have a balanced relationship among academy and industry worlds, I attended and gave several talks in academic and industry related conferences, both in the Tourism and Leisure sectors. Furthermore, I am a referee and in touch with several associations, such as, for instance, Espacual (for improvements in qualitative research) or IGDA (for insights in games development).

Training and Professional Experience

Academic training

Qualification Institution
DOCTOR IN TOURISM AND LEISURE - DIGITAL LEISURE SPECIALIZATION UNIVERSITAT ROVIRA I VIRGILI
MASTER IN DIRECTION AND PLANNING OF TOURISM AND LEISURE - RESEARCH SPECIALIZATION UNIVERSITAT ROVIRA I VIRGILI
DEGREE IN TOURISM AND LEISURE - SPECIALIZATION IN LEISURE AND HOSPITALITY / RESTAURANT EQUIPMENT UNIVERSITAT ROVIRA I VIRGILI

Scientific activity

Articles

Year of publication Title Author

2017

 DIGITAL LEISURE IN THE CONFIGURATION OF REGULATORY FRAMEWORKS: A LOOK THROUGH THE CO-CREATIVE PRACTICE OF ONLINE VIDEOGAME

SAMPER-MARTÍNEZ, A., SÁNCHEZ-BERGARA, S., GARCÍA-ÁLVAREZ, E.

2017

 WHEN DIGITAL LEISURE "COMES OUT OF THE SCREEN": THE INVASION OF POKÉMON GO

SAMPER-MARTÍNEZ, A., CUENCA-AMIGO, J., MONTEAGUDO, MJ, LÓPEZ-SINTAS, J.

2015

 THE CO-CREATIVE EXPERIENCE OF THE SOCIAL GAMES PLAYER: FROM COMMITMENT TO LOSS IN THE RECONFIGURATION OF THE BUSINESS MODEL

GARCÍA-ÁLVAREZ, E .; SAMPER-MARTÍNEZ, A .; LÓPEZ-SINTAS, J.

2011

 CO-PRODUCTION OF A CO-CREATIVE LEISURE: THE SOCIAL GAME RESTAURANT CITY ON FACEBOOK.

GARCÍA ÁLVAREZ, ERCILIA; LÓPEZ SINTAS, JORDI; SAMPER MARTÍNEZ, ALEXANDRA

2021

 GLOBAL THINK, LOCAL ACT. A METHOD OF EPISTEMOLOGICAL DIALOGUE TO REDUCE THE GAP BETWEEN UNIVERSITY-COMPANY IN THE FIELD OF MARKETING

RUIZ-MUNZÓN, N., SAMPER-MARTÍNEZ, A., MASÓ-LLORENTE, A.