TecnoCampus Foundation
eCampus
University Business
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General information

Position: Professor

Office: ESUP TEACHING ROOM

Correu Electronic: allacher@tecnocampus.cat

Professional category: Sensitive Personal Data

schools

HIGHER SCHOOL OF SOCIAL AND BUSINESS SCIENCES

Degree or degrees to which he teaches class

Description of the academic, research and / or professional profile

Producer and account manager. Degree in Audiovisual Communication and Master in Film and Television Production and Directing, from Ramon Llull University. PhD student in Communication Sciences (at the Blanquerna Faculty, Ramon Llull University) with a thesis on advertising creativity in the Cultural Foundations. For 6 years she has been a producer at El Terrat de Produccions SL, in the Marketing and New Projects department, working for TVE, A3Media, Tv3 and La Sexta. For 2 years she was Director of Accounts at the same production company, as responsible for sponsoring the company's programs. From 2008 to 2010 he worked in front of the cameras. Presents "Somiers", a TV3 program. Later she collaborated in the evening program "Divendres" (TV3) and as an actress in the series "El cor de la ciutat" (TV3), where she had worked before graduating as an assistant screenwriter. In IB3 it presents a special Balearic culture: "It's your street". He also collaborates with cultural content on 8TV (Grupo Godó). Founding partner and executive producer of Gordon Seen SL (www.gordonseen.com), an audiovisual producer that carries Branded Content and Social Media in its DNA. @vistolovistoTV, the late night of Youtube, is the company's star program, with 2 million views a month, where they experience forms of Branded Content Digital. Some clients: Estrella Damm, Voll Damm, Casa Tarradellas, Gas natural Fenosa, Gallina Blanca, Barcelona City Council, Mango, Munich, Adidas, Kalise, Doritos, Cirsa, Kill Paff, Kit Kat. In 2013 he produced @etiquetats (TV3), the first program of an exclusively online television, with a 100% Branded Content model: www.youtube.com/etiquetats From 2014 to 2017 he is project director at the production company Zoopa, where he directs documentaries and campaigns advertising with the company's customers (Medionalum, Asics, Ferrer, Gaes, Veritas, Ferrero, Planeta, Fontvella, among others). Since 2011 he has been a professor in the degrees of Marketing and Digital Communities and Audiovisual Media at Tecnocampus.

Subjects he teaches

Training and Professional Experience

Academic training

Qualification Institution
GRADUATE RAMON LLULL UNIVERSITY
MASTER IN TV AND CINEMA PRODUCTION AND DIRECTION RAMON LLULL UNIVERSITY
DOCTORAL STUDENT IN COMMUNICATION SCIENCES RAMON LLULL UNIVERSITY